Illamasqua Body Electrics for Summer 2010

Illamasqua, the UK-based make-up line for your alter ego, introduces its first collection of make-up for the whole body: Body Electrics. Inspired by the power of kinetic energy, the art of movement and the fluidity of the body in motion, this stunning collection is an anthology of creams, powders and dry body oils infused with light, shimmer and shine, designed to highlight and contour the whole body.

The first Illamasqua collection debuting in the U.S. to include exclusive, limited-edition products, Body Electrics has been formulated with hyper-pigmented light-reflecting particles that ignite the skin with intense colors and finishes. Each product in the range has been selected to accentuate the body’s every twist and turn to exquisite perfection, exuding a confidence that’s more than skin deep.

An expressive, avant-garde visual campaign featuring stunning make-up created by Alex Box and fashion styling by Dazed magazine’s Katie Shillingford support the campaign. Shot by leading fashion photographers Warren du Preez and Nick Thronton Jones, the images take on the duo’s “hypervisuality” style based on the manipulation of light. With Body Electrics, Illamasqua harnesses the power of movement and takes body make-up to a whole new level.

Gleam Cream ($36.00)

Light up your soul and release your inner you. Containing iridescent pearlescent pigments, this lightweight cream is suitable for face and body, lifting and highlighting wherever it’s applied. Use on its own or mix with foundation for an immediate skin brightening effect that will illuminate the night.

• Flex Soft pink iridescent

Liquid Metal Palette ($42.50) (Limited Edition)

Indulge in a myriad of metallic shades and gild your work of art. Each one is amazingly rich and highly pigmented, giving you the power to dazzle and delight at will. Use to adorn eyes, face and body, and apply with fingers or a brush. Now is your time to shine.

• Contains Solstice (gold), Enrapture (bronze), Surge (platinum) and Phenomena (silver) in one sleek compact

Liquid Metal ($26.00)

• Surge Platinum
• Phenomenon Silver

Powdered Metal ($36.00) (Limited Edition)

• Imagine Electric Blue
• Can Can Violet

Pure Pigment ($24.00)

• Furore Beige shimmer
• Static White with iridescent pink and violet flecks

Sheer Lipgloss ($20.00)

• Divine Hot pink

Bronzer Duo ($30.00)

• Glint/Burnish Soft luminous peach/golden bronze

Availability: May 2010 for Sephora.com; April 9th, 2010 at Illamasqua.com

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