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I would say Urban Decay! They make really fun products and alot of different items so I think it would be pretty awesome! (:

MAC-there is *alot* I would change… There are several other brands I really love (NARS, LORAC, UD, L’Oreal, tarte), however, I’m enjoying what they’ve been doing, so I’d leave it up to them to continue what it is they’re doing.

Also, while not a “beauty brand” (although they own several), I’d choose Proctor & Gamble, just so I could bring Max Factor back to North America, and drop the prices on CoverGirl.

Burberry! Except I love what they’re doing, so I don’t know as I’d want to be responsible for continuing that output.

For me, it would have to be UD. I love their formulas, and I love their products in general really and for the most part I think they do an amazing job. But lately, especially after the new eyeshadow formula was released, it seems like they’re dropping a lot of their unique colours and going more to the side of the neutrals. I love UD because I can get the crazy colours I adore, and while the neutrals are great I don’t want to lose colours like Strip and Honey.

A nail polish brand… maybe Zoya because I love the naming system and they have great formulas and colors. It’d be a challenge to come up with new color, but I could try. For make-up I’d choose MAC, just to make more lipstick colors. I hate they have colors that go away.

I would love to make some changes to MAC and UD. I don’t mind the *amount* of collections MAC puts out, but I’d try to help them cut down on the embarrassing ones. For UD, I’d put out a fabulous Naked3 that has COOL TONES. Seriously, the first two Nakeds are so similar, I don’t know why people bother owning both. Otherwise… er, maybe I’d also like to own Illamasqua. I wouldn’t change a thing; I’d just like to get it all for free.

If I could have a beauty brand…Id have to research one that is:
-100 percent natural
-100 percent cruelty free
– 10 percent of profits go to charity
– 100 of packaging is recycled

This may sound far fetched and unrealistic, but I think in the future ALL beauty brands will be like this…well in an ideal future anyway.

Is it cheating if I say LVMH ?
So I could own so many at once.
Such as Guerlin, MUFE, Dior, Benefit and so many more….

Urban Decay. Amazing quality products but lately they’ve been going off in kind of an “eh” direction. They’re releasing fewer unique colors and putting out some boring stuff that you could find at your local drugstore. I would put the creativity back in the brand I love so much. I would put out more individual eyeshadows, make palettes with fewer repeated colors and do something about that damned glitter that they feel the need to shove into every other eyeshadow. I love sparkle, but the fall-out is infuriating. I’d also put out more individual colors of the 24/7 eyeliners. *drools*

MAC, so that I could change a few things that bother me and release collections that are really good.

Illamasqua… well, because it´s Illamasqua!

Benefit! ’cause I love their packagings, the way they call the products and of course the quality! But I must say that I would change something especially I would create more sets and more and more colours of eyeshadows have to be added to the brands!!

While it’s tempting to name one of the luxury brands (then I could own everything they make!), I think I’d really love to own TheBalm!!! The company is very small and not a lot of people seem to know of their products and here in Canada, I’ve only seen it sold at ONE store in my city. They make some totally amazing cosmetics and the names are very witty and clever. If I owned the company, I’d release some of their shadows individually (Insane Jane, for starters) and tidy up the line and work to make it more visible and well-known. Of course, I have no idea how to do that but we’re just dreaming, right?

If it meant owning the whole collection, then of course Guerlain! But Urban Decay would be really fun too – their colors are just outrageous (in a good way), and putting together palettes would be so much fun.

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