They deter me when I’m on the fence about a product–and similarly, they can persuade me when I’m on the fence. Products that I’m already set on avoiding or totally gung-ho on getting are unlikely to be swayed by reviews, except when they come at a personal recommendation from a friend. Though for me, it’s easier to see the influence on my purchases for non-beauty items, and I very much rely on customer reviews (through sites like Amazon) to guide my purchases when I don’t know brands/products well.
- DermStore — 15% off $100+ orders with code SAVE15, 20% off $125+ orders with code SAVE20, 25% off $150+ orders with code SAVE25, ends 3/03.
- Neiman Marcus — Take $50 off your purchase of $200+ or $100 off your purchase of $400+ (includes beauty & fragrance) with code FASHION, ends 3/01.
- Saks — Earn up to a $700 gift card with your purchase with code MARCH2017, ends 3/02.