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Thanks to Julie for today's question!

How have your makeup preferences change over time?

I’m less concerned about packaging (other than functionality) or brand and more concerned about how well a product performs for my purpose. I think a lot of my preferences for types of products, colors, and finishes haven’t changed dramatically–if anything, perhaps a better appreciation for variety.

— Christine

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Two things have changed in recent years. I returned to buying mid-end to HE products over these past 4+ years, which I hadn’t been able to do for quite some time. Also, went back to using COLOR! Not that I didn’t at times during my 20+ years of drugstore only (and not a big stash at that, either), but most of that time, I was busy raising my two children, dealing with an extremely stressful set of circumstances, and most days I didn’t feel all that “colorful” either. Now, though, everything is quite different! One thing that hasn’t changed is that I have always gone in for quality products no matter what “end” they’re in.

I wear *much* less makeup now than I used to, especially face products (primer, foundation, , concealer, powder, etc). The older I get, the worse my skin looks with all the extra layers.

Also, as I get older, I feel more confident in myself, so I wear bolder colors on my eyes (teal, purples, blues, shimmers) and lots of purple blushes and lipsticks. I’m 45 but going 16!

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I’m like you Christine – more concerned about the actual product more than the packaging. though nice packaging is a plus! I’m also a lot more harsh on how a product performs, especially if it’s more expensive. I also used to be more about the natural look but now I’ve been going bolder. figured I might as well while I’m young!

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When I started wearing makeup as a teenager I had combo skin that was a little oily on the t-zone, and normal to a little dry everywhere else, so I always had a mattifying powder on hand for the center of my face.
These days I’m on the drier side all over and I want everything I own to have a sheen to it to camouflage my dryness, haha. I actually just got the Coty Airspun powder in Luminous Translucent in the mail, which I’m hoping will look a bit less matte than my other setting powders.

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Not all that long ago, I was into EVERYTHING matte and avoided products with frost and pearl like the plague. I didn’t even own a highlighter because of the reflective nature of highlighters. Now, though, I love pearly products (my favourite eyeshadow finishes are MAC’s Veluxe Pearl and Inglot’s Pearl). I find that something with a bit of sheen makes me look fresher.

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I started wearing makeup again a few about six years ago because I was desperate to do something about my rosacea, which flamed bright red (and hurt!) when I walked a block or two outdoors. Sun protection was key, but chemical sunscreens irritate my skin and the zinc oxide/titanium dioxide ones I found at CVS and Target all gave me a shiny, too-white look, so I determined to try mineral powders, then tinted moisturizers with zinc/titanium. That helped! And got me started… having just base on my face didn’t look right. A little lip color added looked better. Then I got a sprinkling of bright white hairs in my eyebrows that called a lot of attention to themselves. So my clear eyebrow gel was swapped for tinted. Needed something on my eyes. Mascara and eyeshadow are fun. But with all that on, my face looked kind of two-dimensional without something on my cheeks. So experimentation with cheek products began. Now, if I’m going to work or out for a fun day/evening, I usually wear a full face of makeup. Even when my orbit is the food co-op/laundry room/walking trails, I’ll wear my sun protection base, finishing powder, tinted brow gel, mascara, and lip color as a minimum — probably a bit of concealer, too. I never leave home without sun protection. Not even to take out the trash. Seven years ago: moisturizer, clear brow gel, clear lip balm. Now: all this, and wanting to make a career of it!

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Sounds like we made the same journey. I stopped wearing makeup for many years just because I couldn’t be bothered, but somewhere in that time frame I developed rosacea, kept developing it, bad. Same issues with sun screen. When I got to the point where I couldn’t be seen without someone asking me where I had gotten all the sun (the rosacea had made my entire face a permanently darker orange shade — a combo of the ever-present red and my strong yellow tones), I decided it was time to start wearing makeup again. Cue the added colors to keep me from looking one-dimensional with the full-coverage foundation, and here I am going full-face every day, even when I ‘m not planning on leaving the house. Turns out I love all the experimentation and bolder colors. If I can ever get my rosacea under control, I’d happily switch to a sheerer, more natural-looking foundation (with mineral SPF, of course), but I don’t think I’ll ever drop the added color again — it’s just too much fun!

LOL, I see how one thing led to another, and next thing you know, you’ve fallen down the rabbit hole into a new wonderland. Something similar happened to me. All my life I’ve had pretty good skin, but about 4 years go, it went totally crazy -oily one week, dry next, pimples, flakes, blackheads, age spots, wrinkles, etc. I had to do a ton of research online to find products that worked (Paula’s Choice and PTR saved my skin) , but that meant I was constantly reading blogs and prowling internet for new products/sales, and the rest is history– thus a makeup/skincare junkie was born!

Hey Fran, Napoleon Perdis has just released a fantastic new colour corrective (green) primer that might be worth a try! $39AUD for 25ml tube.

7 or 8 years ago, I used to be into bright eyeshadows but not so much anymore. I prefer neutrals now!

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From a product standpoint, I’ve gotten into HE products only over the last couple of years, so both quality and price have gone up lol. From a looks/application standpoint, I don’t think it has changed all that much unless we reach alll the way back to my high school years. I wore a lot of really bright, colorful eyeshadow, and would even match it to my outfits! *cringe* My color palette is a lot more conservative these days, but I think a look a lot better 🙂

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It’s only been about 2 years since I’ve gotten into make up so not much has changed! I will say that I’m more discerning about purchases now and ALWAYS read reviews before buying anything. I’m also a lot more likely to buy muted colours (i.e neutrals), be it for lips or eyes, because they require a minimal amount of effort to get right and look polished. You could also say that I can better appreciate what a difference blush and mascara make to a look, so I never go without them now.

I used to not give a hoot about eye shadow or blush, I was all about lipstick. Then I went all in on eye shadows. Now I’m mostly into cheek products, haven’t bought a lip product in a while.

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Yes. Most of my preference changes have been dictated by the aging process and being being much more aware of what makes a good product from personal experience and edumacation.

I’m definitely more focused on the look of my skin, probably because I don’t have the luxury of taking good skin for granted anymore.

I used to be clueless about makeup. In the beginning I literally didn’t even know how to apply my foundation on my own without someone else showing me how to do it. Whatever I wore had to be barely there and I didn’t have a clue about performance at all. I just went with whatever the makeup artists recommended for me. Now I’m an expert on everything from primers, foundations, blushes, finishing powders, lipsticks, and eyeshadows. I can still do natural makeup from time to time but these days I wear more bold looks and I have a ton of skills that I never thought I could learn.

I’m not brand/store loyal anymore and focus on buying from a brand that does the thing I’m after well. As an extension, I’m also not committed to loyalty programs anymore because I just don’t buy enough to make it worth my while.

Now that I’ve finally found some cool tone browns that are flattering (thank you, MUFE) I’ve started exploring neutrals a bit more as well.

When I first got into makeup I wanted to own every color of eye shadow and eyeliner under the sun. I was a huge collector of all of Mac’s LE collections and I would try and match my makeup to what I was wearing (early 2000s, it was the thing to do). As far as blush and lipcolors I’ve always been pretty neutral in my color selection leaning more towards peach/corals and mauve/nude/pink (so that hasnt really changed). As I’ve gotten older I’m much more into neutrals, I do still dabble in pops of color for my eyes, but I now have a ton of neutral/natural eye palettes that are quick and easy for my early mornings! I don’t “collect” as much as I used to but still have more makeup than anyone would need in a life time lol

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Oh yay!! My question got posted ? For me, my makeup tastes were fairly consistent for about 20-25 years, but now that I’m in my forties….UGH. Now, the silvers and navies and violets and blacks that I’ve always loved just seem too harsh. So I guess I’ve softened my colors to grays and pinks and taupes…and I’ve tried to move away from glittery and metallic to matte and shimmery.

I have to say, it’s a difficult transition, especially trying to find softer, more neutral, cool-toned colors. And now it seems like FINALLY brights are coming back (a la the UD Spectrum palette) AND NOW IM TOO OLD!!!! Haha. I mean, I guess not necessarily, but it’s hard to find a balance between the brights & darks & glittery colors I adore, and what actually looks flattering on me. What a drag it is getting old!!

When I was in school (through college), time was often limited, so I typically made due with lipstick, brows, mascara, and a bit of concealer & powder. Aside from school, I was also heavily into dance, and took classes most of the week, so makeup just got in the way. That said, I would have still *preferred* a full look, it just wasn’t feasible. As a result, I had an obscene amount of lip products. As I got older, and had more time, I was able to do more, but I still didn’t wear blush until a few years ago, although contour/highlight was always a big part of my routine.

Many years later, I began working in a bank, and due to extreme A/C, dry air, and not being able to step away to reapply lip products, I began to rely on lip balms. I needed constant hydration, which no lipstick could provide, so every time I walked to the vault, I could just swipe on some balm rather quickly. I guess I just got used to the way I looked, because even now I still wear balm most of the time. Also, because I still prefer very bold/extreme/”unconventional” lip colors, they are often not the best option, and if I’m going to go with MLBB shades, a tinted balm is just more convenient,

Overall, what I like, and ultimately *prefer*, has remained the same over the 30 years I’ve been wearing makeup, but my lifestyle has taken many turns. I have my personal aesthetic, my “mom” aesthetic, and my professional aesthetic, but there is still some overlap in all 3.

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