According to WWD, Guerlain will be launching a revolutionary new lipstick called Rouge G de Guerlain, launching April 1st worldwide. Some of the goals behind the new lipstick formula was creating a lightweight, long-lasting lipstick with plenty of color. It nicludes ruby powder that will be radiant when it interacts with ultraviolet rays as well as mother-of-pearl to smooth and even lip surfaces. You’ll also find hyaluronic acid microspheres, which will help plump your lips. Other ingredients included will be aimed at reducing the appearance of lip lines and filling them.

When the lipstick launches, Guerlain expects it to reach about 100 doors, including Saks, Neiman Marcus, Bergdorf Goodman, and select Bloomingdales and Nordstroms. They have not designed this lipstick as being affordable luxury, but they describe it as an “aspirational lipstick line.” Rouge G de Guerlain will launch with 25 shades, and each one will retail for $45 in the U.S. or 38 euros in France.

The packaging is described as…

Each generally had a hidden hinge, which is an element in Rogue G packaging. The new product’s wholly metal case that lies on its side also makes a gentle clicking sound when the tube is removed, causing the case to flip open and reveal two mirrors. A high-tech magnet holds the holder’s two parts together.

See the sleek packaging…