Guerlain Rouge Automatique Lipstick for Spring 2011

Guerlain Rouge Automatique to Launch

In April, Guerlain will launch Rouge Automatique, a 25-color range of lipstick. Each shade is named for a Guerlain fragrance from the past, present, or future. Olivier Echaudemaison, Guerlain’s creative director, stated that it’s supposed to be somewhere between Guerlain’s Rouge G and Kiss Kiss Lipstick Lines. It’s texture is to be a balance of shiny and long-lasting (3 hours), have a “second skin effect” such that it becomes liquid when it touches the lips. The pigments are encapsulated in glass, which are supposed to make the colors truer and more vivid. Though no price was listed, it sounds like it will be in the upper $30s range (KissKiss being $31 and Rouge G being $46).

Source: WWD