Wednesday, April 6th, 2011

Guerlain Mitsouko (140) Rouge Automatique
Guerlain Mitsouko (140) Rouge Automatique

Guerlain Mitsouko (140) Rouge Automatique

Guerlain Mitsouko (140) Rouge Automatique ($35.00 for 0.12 oz.) is a muted peach shimmered orange with hints of pink. It’s semi-sheer, which means that your natural lip color will play a larger role in the way the lipstick actually looks. On my lips, it looks like a soft, rosy coral with a frost finish. The orange hue seems to get lost when I wear it. I also felt that between sheer color and the frosted shimmer, the texture wasn’t as smooth; I could feel the shimmer particles when I pressed my lips together.

Guerlain’s description of the Rouge Automatique line describes the color as non-opaque, light, and luminous, so while this may be on the sheerer side, it still seems in line with the range–it definitely gave a visible color difference when worn, but this shade seems to embody what Guerlain described as “luminous, clear and pure color.”  (Nothing in Guerlain’s description of the new formula would make me think these are rich, pigmented lipsticks.)  I did feel I had to apply more than your average lipstick to get the color pay off as swatched, which is why it lost a couple of points.

my thoughts on the formula: Rouge Automatique lipsticks tend to have a very creamy, smooth consistency without being thick (in fact, I’d describe them as thin). They glide on with ease, and the majority of shades seem to deposit semi-opaque to opaque color. Mitsouko, however, is one of the sheerest shades I’ve tried (out of five!) and wear time is three to four hours. Wear for darker shades ranges from six to eight hours, while light to medium shades from four to six hours. It’s an excellent alternative to the luxury Rouge G lipstick–the formulas are comparable (and certainly so with a $11 price difference!), while the packaging gives up the luxury heft of Rouge G, it makes up for in the practicality. It’s a creamy, moisturizing, long-wearing formula with the subtle nuances and finishes I expect from Guerlain.

The Glossover



I've been like the the Rouge Automatique line quite a bit, and though I think this color is lovely (and very much a shade I personally gravitate towards), it isn't as smooth as some of the other shades I've tried. I think it's due to the frostier finish combined with the sheerer color that emphasizes that aspect.











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Guerlain Mitsouko (140) Rouge Automatique
Guerlain Mitsouko (140) Rouge Automatique

Guerlain Mitsouko (140) Rouge Automatique
Guerlain Mitsouko (140) Rouge Automatique

Guerlain Mitsouko (140) Rouge Automatique
Guerlain Mitsouko (140) Rouge Automatique

Product & Review FAQ

What makeup are you wearing?

See a breakdown here.

Where can I purchase Misouku? How much is it?

It will be out later in April at select Nordstrom, Neiman Marcus, Saks, and Bergdorf stores, $35. Right now, Bergdorf has it available online.

Is it limited edition?


Any dupes?

Chanel Organdi Rouge Coco is similar, though the golden sheen is more pronounced and it has a heavier frost finish. Rimmel Latino has a similar feel but it is darker and more saturated.

Discussion and debate are highly encouraged, and we expect community members to participate respectfully. When asking a question, please check the FAQ section (above) for information about purchasing, price, dupes, and the like. If you have general feedback or need technical support, please contact us.

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30 thoughts on “Guerlain Mitsouko (140) Rouge Automatique Review, Photos, Swatches

  1. D-rah

    Which of the Rouge Automatiques are limited edition other than Mitsouko?

  2. Nella

    Would never pay that much for something like that. Major FAIL from me!

  3. I’m not sure I’m liking this color the best out of the line, but i really want to get one of these lipsticks. When I was younger I had a lipbalm with the slide packaging and this is total nostalgia! Plus I like that they’re cheaper than the Rouge Gs, which are outside my budget at the moment.

  4. Shannon

    Christine, One question please. You mentioned that when you pressed your lips you can feel the shimmer particles. Myself personally, in the past, when I’ve had that happen I’ve either given the gloss/lipstick away or just never worn it. With this particular lipstick, do you think that would be the case for you? Would you avoid it or maybe return it? That then leads me to another question (if you don’t mind) what about a lipstick makes you return the item? Thank you for your time, it’s much appreciated.

    • For me, probably not, because I prefer to wear lipstick with gloss, so the gloss makes it less noticeable :) I don’t return anything, because if I review it, I feel I got my “use” out of it and it’s wrong to return it. Even before blogging, I’d only return if I had a reaction to something. If you don’t like it, you should return it, though – I’m more comfortable about returns at 24 years old than I was at 18 and 19. Although sometimes I do weird things like return cosmetics in the shoe department, LOL!

  5. Verna

    Texture looks awful.

  6. I love the new glossover part of your review! It’s very well thought out. As for the lipstick, did you find the shimmer settled into your lip lines after wearing it for a while?

  7. Swathi

    It looks like the perfect rosy pink. So natural. Gives you a nice glow ! Looking fabulous as usual Christine !

  8. Beautiful swatches, as always, Christine. Thanks for the review. This color looks lovely. <3

  9. Chelsea

    Mitsouko is one of my favorite perfumes. Thus, I feel compelled to by the lipstick of the same name.

  10. AnGeLwInGz

    Looks similar to the Chanel Aqualumiere lipsticks.

  11. LM

    too sheer/shimmery for me and corals and other warm colors tend to emphasize any yellow in the skin and teeth :-/

  12. sue

    $35 …… really ? ! Note how it’s also smaller @ .12 oz. I must be getting old because lipsticks used to be at least 30% larger than they are now.

  13. Pollu

    £55 for a LIPSTICK!!!?!?!?!?! There are far better things to spend you money on. MAC and sometimes Bobbi Brown is the most expensive thing I’d ever buy. But I’d rather buy concert tickets/days out etc etc.

  14. Kate

    c’est joli :)

  15. Elysia

    WAY too expensive for something so sheer. Especially since my lips are really dark pink and i need opaque stuff.

  16. Jenna S.

    I actually prefer sheer lipsticks, and I don’t mind spending a little more for a sheer formula if it’s moisturizing and long-lasting, but something about the finish of this just doesn’t look very expensive to me. I guess it just doesn’t seem unique enough to be worth shelling out the dough, which is something I look for in higher-end lipsticks. It is a pretty shade, though.

  17. Kacee

    Soo this is probably odd, but could you do a video opening one of these? LOL! the tube looks so funky, and I want to see it in action! Haha(:

  18. K Wilk

    Guerlain Rouge G’s are my favorite lipsticks of all time. That being said, this color is really unique to any of the Brilliants or original G’s. Can’t wait to try it!

  19. Rosie

    This look is fabulous. I just recreated it (as I do with a lot of your looks) and I’m loving it. Thanks for always posting the names of the colors you use since I end up googling and it always takes me straight to your review of that product where I can get a close up and personal swatch. So it’s so easy to use what I have. You are seriously the best!

  20. AlexaK

    I was looking for a replacement of Estée Lauder new crystal color nude peach (don’t like their texture) then I stumble across this color. I compare it with the nude peach by Burberry, but Burberry one is a bit browner……end up I bought this, it looked like a very shiny nude peach on me, I don’t feel the sparks on my lips tho.