Givenchy Spring 2011 Collection: Naivement Couture

If the world’s first woman were to be born today in the primeval garden, she would no doubt have a different vision of paradise. Nature would be tamed, its energy restrained, creating an ambiance in which she would more likely cut down the Tree of Knowledge than water it. But springtime always manages to awaken desires and dispel gloomy ideas. The impulse to seek gratification is driven by a sixth sense, making us eager for any and all sorts of sensations. A breath of pure air to be discovered or devised. The Must-Have, Blush Gelée, is a rich elixir of youth, illuminating a self-assured candour with fresh energy. NAÏVEMENT COUTURE (“naively couture”) is an autosuggestion of happiness.

Blush Gelee

• Candide Pink

Prisme Yeux Quatour ($56.00) (Limited Edition)

• Candide Garden (No. 78) Earth tones, oranges and browns

Rouge Interdit Shine ($28.00) (Limited Edition)

• Candide Nude (No. 27) Natural

Rouge Interdit ($28.00) (Limited Edition)

• Candide Tangerine (No. 50) Orange

Gloss Interdit ($25.50) (Limited Edition)

• Candide Tangerine (No. 30) Vivid orange

Magic Khol ($21.50)

• Coffee (No. 15) Brown

Vernis Please! ($15.00) (Limited Edition)

• Candide Peach (No. 173) Natural

Availability: January/February 2011

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Skin bared to the sunlight, we purge our sensations and embrace our innocence in order to accept our feelings. The exhilarating purity of light, a gentle warmth, tenuous and sensual, that transports us to an apogee of emotion, to be reborn with a uniquely personal authenticity. A rebirth that makes sense of the sensorial and focuses on the essential. To let ourselves succumb to a playful nature that knows where to tickle to raise a smile, like giving ourselves over to the hands of the designer for that first couture gown, this collection suggests a beauty that is lived and experienced. Allowing the hand to wield its innate intelligence, to play with lovely colours and fresh textures, is an invitation to enjoy the precious, cunning gift of self-indulgence. A natural, soothing sensuality for a springtime filled with joy.