Tuesday, September 16th, 2008

To coincide with the launch of Phenomen’Eyes – a revolutionary high-precision mascara with a patented ground-breaking spherical brush – Parfums Givenchy commissioned British artist Ian Wright to create a work of art using approximately 5,000 of the Phenomen’Eyes brushes. The result was “5045 Lashes,” a work that symbolizes the “remix” of a fashion-inspired beauty collection with art.

The project began in August 2008 and was completed 12 days later. In the end, Wright chose to recreate an illusion of a 45′ record using only the mascara brushes as his medium. The unique circular brush shape brought back memories of Wright’s early childhood, listening to the voices of Dusty Springfield and Roxy Music on the record player. The pure glamour of glistening black vinyl became thoughts of glistening black lashes, and the inspiration for the Phenomen’Eyes project was born.

Looks kind of cool, doesn’t it? Definitely reminds of black vinyl. It makes me REALLY want to try Phenomen’Eyes now. Between the raves I’ve heard from some of you and my own indulgent nature, I might have to cave soon.

“5045 Lashes” was unveiled at the Christopher Henry Gallery (127 Elizabeth Street), and will now appear throughout New York City in pop-up galleries this fall (Oct 10th and 11th at Sephora SoHo; Oct 17th and 18th at Sephora Union Square).

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2 thoughts on “Givenchy Phenomen’Eyes “5045 Lashes” Masterpiece

  1. Douglass

    I’ll be blunt – that Givenchy chose a male artist disgusts me. (Although I am assuming Ian is a guy – it may well be a woman). There’s already a pretty severe lack of female artist representation, and to use a guy to create art that is designed to sell a cosmetic product (largely) to women. I for one would like to see more women represented.

    And, to keep it on beauty topic, I am looking forward to trying this mascara. Right after Chanel’s Exceptionell (sp?) and Dior’s Iconic.