Givenchy Launches Online Campaign to Create a Customized Makeup Compact with Brickfish
SAN DIEGO, CA (May 6, 2008) — Givenchy, the luxury fashion and beauty brand, and Brickfish, the social media advertising platform, today announced the “Prisme Foundation” campaign located at http://www.brickfish.com/fashion/GivenchyPrisme. This campaign invites beauty enthusiasts to create a sassy slogan for Givenchy’s iconic Prisme Foundation Compact, a bestseller from their luxurious Le Makeup collection. Created slogans will be imprinted in the powder online giving a true-to-life look at what the finished product will look like. The grand prize winner, chosen by Givenchy’s expert panel, will receive a production piece of his or her customized Prisme Foundation compact, ten extras to share with friends, and a year’s supply of Givenchy products, worth $3,000, including early access to new collections.
“Makeup is a distinct and personal form of expression, and we created this campaign to give consumers a new way to personalize their makeup like never before,” said Linda Maiocco, Vice President of Marketing for Parfums Givenchy. “We are thrilled for the opportunity to see how consumers interpret Givenchy’s Le Make Up collection, and look forward to learning how many consumers create, promote and share the variety of slogan concepts.”
The grand prize winner, as well as the five highest scoring participants and the five top influencers whose creations become the most viral, will win $500 worth of Givenchy products.
Now I’m not very creative, so sloganizing is not my trade, but hey, $3,000 in Givenchy products? I’m so there! Early access? Yes, please!