Saturday, December 11th, 2010


Giorgio Armani Spring 2011 Collection: Transluminence

Giorgio Armani introduces colours of nature, awakened by the morning light.

Light and nature are two major themes that have infused Giorgio Armani’s aesthetic and vision of makeup since its creation.

The Armani makeup collection for spring 2011 plays with transparency to ignite a woman’s face. Bright colours that allow infinite layering and blending create a new landscape of tones. There is a new smoky look for the eyes produced with radiant colours. From soft to dramatic, the look seen at the Armani spring/summer 2011 fashion show was a fresh interpretation of “La Femme Bleue”.

This season the must-have look utilises a perfect harmony of diaphanous forest green and purple iris on eyes, contrasted with frozen pink light on skin and lips. The inspiration: fresh morning dew on a wild bunch of flowers.

Makeup artist Linda Cantello, who worked on the Armani spring/summer 2011 fashion show, says: “Imagine the richest purple and the deepest green both enlivened by a frozen silver. A soft black completes the palette, to be worn alone as liner or to add depth to smoky eyes. Freshened by the softest baby lips, a beautiful frosty blush completes this new way of facing spring in the depths of winter.”

Transluminence Eye Palette ($58.00)

Blend and layer the four full, rich, colour-intense translucent tones. Apply rich purple iris with an eye brush to the eyelid and add dewy forest green. These will fuse together into a vibrant blue turquoise. Render the effect even more luminous with a layer of frozen silver. Open up the eye with a touch of silver on the inside corner. Outline the under eye or the eyelid with soft black eye colour, applied wet or dry.

Transluminence Face Palette ($49.00)

Sculpt the face with frost bitten Sheer Translucent Blush presented in the spring signature face palette.

Rouge d’Armani ($30.00)

  • Dawn Pink (518)
  • Early Morning Rose (508)
  • Petal Pink (503)

Availability: giorgioarmanibeauty.com and at Armani Fifth Avenue and select fine department stores, including Saks Fifth Avenue, Neiman Marcus, Bloomingdales, Nordstrom and Barneys in Spring 2011

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3 thoughts on “Giorgio Armani Spring 2011 Collection: Transluminence

  1. Quinctia

    Wow, I love eyeshadows, and I can usually look at any palette and at least like something about it, but that eye palette is pretty ugly and blah.

    That lipstick shade looks pretty nice, though.

  2. Maria

    Don’t get me wrong: I am a “beauty junkie” and I am very proud for this, never had second thoughts about spending money on cosmetics…BUT these products are SO expensive!!!! I am trying to get some of their foundations and blushers as they are very good, but this Collection did not impress my the least… Very intense (although rare shades), most suitable for winter.