Sunday, May 29th, 2011

Giorgio Armani Purpura (3) Eyes to Kill Intense Eyeshadow
Giorgio Armani Purpura (3) Eyes to Kill Intense Eyeshadow

More Giorgio Armani Eyes to Kill Intense Eyeshadow with #3

Giorgio Armani Purpura (3) Eyes to Kill Intense Eyeshadow ($32.00 for 0.14 oz.) is a metallic, silver-threaded plum purple with multi-colored shimmer that is dominated by indigo, violet, and gold flecks.  It was sheerer when I used it dry and really intense when applied wet.

The texture of these feels almost like a cream eyeshadow, but it has the thinness of a powder eyeshadow while retaining some of the blendability of the hybrid cream-powder eyeshadow.  It also works well with other eyeshadow (see this look using #6).  It’s almost like a really dense loose powder that’s been pressed down, because if you dig at it, it loosens.

Though pricey, each shade comes with 0.14 oz. worth of product, which is a hefty amount (normal eyeshadow averages around 0.05 oz., no matter the price).  The only aspect I didn’t love was the little black stopper inside the jar (once you unscrew the black lid), because my longer fingers felt awkward grabbing it (so I just unscrew it upside down so it falls into the cap).

The Glossover



I thought the way the multi-colored shimmer reflected and sparkled against the plummy background worked really well. I wish it was just a bit more pigmented when used dry, though!











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Giorgio Armani Purpura (3) Eyes to Kill Intense Eyeshadow
Giorgio Armani Purpura (3) Eyes to Kill Intense Eyeshadow

Giorgio Armani Purpura (3) Eyes to Kill Intense Eyeshadow
Giorgio Armani Purpura (3) Eyes to Kill Intense Eyeshadow

Giorgio Armani Purpura (3) Eyes to Kill Intense Eyeshadow
Giorgio Armani Purpura (3) Eyes to Kill Intense Eyeshadow

Giorgio Armani Purpura (3) Eyes to Kill Intense Eyeshadow
Giorgio Armani Purpura (3) Eyes to Kill Intense Eyeshadow

Giorgio Armani Purpura (3) Eyes to Kill Intense Eyeshadow
Giorgio Armani Purpura (3) Eyes to Kill Intense Eyeshadow — Dry/Wet

Product & Review FAQ

Where can I purchase Purpura? How much is it?

Is it limited edition?


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55 thoughts on “Giorgio Armani Purpura (3) Eyes to Kill Intense Eyeshadow Review, Photos, Swatches

  1. Mariella

    Oh lordy but that is GORGEOUS. I really love the first one you ever showed (the sort of bronzey one) but this comes a very close second. If I ever get to the store that sells Armani in Toronto, I am in BIG trouble!

  2. Looks awesome! Do you think this is suitable for a fair person?

  3. This is definitely one of my favorites you have swatched. The flecks of gold and blue on the smokey purple is just beautiful.

  4. Edelmc

    Ok. This is going to be my first Armani purchase. As a girl who mainly and loyally mainly sticks to mac this is big. It looks like what I wanted Bobbi brown starry purple cream shadow to look like!

    • Hope you love it, Edelmc! Let us know!

      • Edelmc

        I was just thinking since these are fairly new and alot of people seem to be very interested in them would you be able to do an overall post on them showing them together and commenting on which ones you think are the best etc like you do for le collections…. It would defo be appreciated

    • Nadia

      Eyes to Kill Intense Shadow was my first ever Armani purchase too! No regrets, they apply like a dream!!

  5. GA is killing me with these gorgeous shades!

  6. Marie

    OMG, what possessed them to call this Purpura? I mean, really?
    The name alone is actually a big enough reason for me not to buy this, regardless of how gorgeous it looks. I’ll always associate this beautiful product to a skin condition.

    • Emily O.

      Lol Exactly I wasn’t bothered by Illamasqua’s Bacterium but to me this is like naming a beauty product Ichthyosis…the visual is distracting to say the least

      • Marie

        I agree. Bacterium is vague enough; it doesn’t bring a specific image to mind. Skin conditions are by definition visible, and very often hard to live with for those afflicted, especially since we live in a society where image is valued. Naming a product after a medical condition, whichever it is, is insensitive.

        • Emily O.

          I know- I know this is way tangential but there is some line in Fight Club regarding our societies need to have perfect skin. In 8th grade my Dad would pick me up from school and drop me off at his hospitals medical library. Andrew’s Book of Skin Diseases gave me an early appreciation for all sort of obscure and not so obscure afflictions. It also helped this teenager grow some sensitivity. Hence I appreciate beauty in many forms, including the color of this eyeshadow which is truly gorgeous, though it may have an unfortunate moniker.

      • sammy

        oh gawd… thats just disgusting…

    • Am I better off not knowing what “Purpura” means?
      Hmm, I translated it… Is it skin bleedings? ‘Cause that’s what it said.

      • Marie

        Mmmm, it’s not what it means that’s the worst; it’s what it looks like in its “strong” form. Piece of advice: don’t google image it.
        Basically it’s blood infiltrating itself under the skin, causing red/purple spots of varying size and gravity. When it’s bad, it’s *bad*.

    • Wendy M.

      Purpura means purple in spanish. 😛

    • Alicia

      People. Armani, as his name should give you a clue, is Italian. Italian brands name their product in Italian. Purpura, in Romance languages, means “Purple”. In fact, the word Purple itself comes from the Latin word Purpura. Cheers. :)

      • Marie

        I understand that (I studied latin and P.I.E. at university).

        But all the product names have been adapted to the market they’re intended for. Eyes to kill shadows have descriptive french names in France, descriptive english names in english-speaking countries. It turns out that Purpura is the only product in the entire make-up line that kept it italian name for the english-speaking market. They could easily have called it Purple, yet they didn’t.

    • Lindsey D

      MTE! It looks nice enough, but I’d get weirded out actually using it with that name.

  7. Ashley Sarah

    This color is amazing! It’s so pretty!

  8. evo

    I want this one too. I haven’t seen this at nordstrom or neimans. Guess I have suck it up and pay the expensive price and get it at holt renfrew

    • Tabi

      These were just released and were delayed for some reason. I would expect Nordstrom and other places to have them in the next couple of weeks.

  9. Erin

    How do you swatch these wet? Do you just get your finger wet and put it right in the pot?

  10. Rae

    Oh my goodness, this is absolutely breathtaking! It’s honestly taking “multi-faceted” to an entirely new level. *swoons*

  11. I think I want this one! =D

  12. Chrissy

    Wow, this is beautiful. I don’t know if I want to pay $32 for it, though. It looks worth it, but I need to save money. Ahh, the dilemma!

  13. Okay, blue/purple-ish shades mixed with goldish shades makes GORGEOUS blend. I need this one too!

  14. Sweet mother-loving Jesus. Okay, now I want three Eyes to Kill eyeshadows. Anybody hiring?

  15. Kacey

    Absolutely stunning! I haven’t been able to find this particular shade in any of the counters in NorCal I’ve checked so far – where did you find it? I would love to see a look with this color in it!

  16. miriam

    After seeing the swatch of the last one you reviewed I finally broke down and bought purpura #3 and blast of blue #1 yesterday. I was going to get the black one but I saw you had a dupe listed for that from sugarpill cosmetics so I didn’t get it. I’m so glad I picked this one up as well, they’re both such unique colors to me.

  17. Way too intense for me.

  18. soopara

    To me it looks like Black Velvet from Bobbi Brown. Is it alike or totally different?

  19. Georgia Llewellyn

    OMG! That is GORGEOUS!

  20. Marissa B

    Holy Hotness!! I am absolutely going to need all of these shades – stunning!!

  21. Helen

    This is spectacular. I got Lust Red…I wish I had gotten this one!

  22. Sarah

    I think I just died. Must….splurge!

  23. Gloria

    The texture of this product is so unique!!! it’s a must-get item from Armani!

  24. Kacee

    I saw on the website that there was a silver eyes to kill shadow…and I was wondering if you were goin o be swatching/reviewing it?(:

  25. Michelle

    This reminds me of Mardi Gras in an eyeshadow with the purples and golds and blues in there… This is a MUST have for me!

  26. Grace Chin

    It looks like it’ll still work well even applied dry. And love all the gold reflects they have!!!

  27. bluest1199

    I love these shadows. However, I still haven’t found a brush that works well at applying them so I just use my fingers.

  28. Jasmine Olivia

    that’s beautiful

  29. OMG this is gorgeous!

  30. Is it me or does this color look like OPI’s Sparkle-icious in eyeshadow form?

  31. Jennifer

    hi, hope u can help..I’ve been thinking about getting Chanel’s Illusion D’ombre Illusoire but stumbled upon this. Does GA or Chanel’s apply better? And if i have oily eyes, which woud last longer? I don’t think SIngapore sells GA in retail though. thanks!

  32. I cannot find this shade at all!! TT__TT qstyleq