Friday, July 27th, 2012

Giorgio Armani #29 Eyes to Kill Intense Eyeshadow
Giorgio Armani #29 Eyes to Kill Intense Eyeshadow

It’s Not True Love with Love Potion #29

Giorgio Armani #29 Eyes to Kill Intense Eyeshadow ($32.00 for 0.14 oz.) is a pale pink with subtle yellow undertones and a white metallic shimmer-sheen. Giorgio Armani #7 is darker, while #11 is much whiter (I think a combination of the two would get you close). MAC Invicible Light is very close in color but less metallic.

I may have raved about this formula last time (with #24), but not all is equal in the range, and there are some less-than-stellar shades. I haven’t come across a really big flop, but this is likely one of the least impressive shades I’ve tried. #29 lacks pigmentation; it has decent color payoff, but it’s not intense, and it’s not fully opaque. It was difficult to apply, which is really where I had trouble–it bunches up! It just does this thing where it gathers over itself rather than smoothing out for an even layer of color. It happened when I used it wet as well as dry, though it was worse when I used it wet.

The wear was decent to good, though it was harder to tell, because it already gathered noticeably and highlighted the creases I have in my inner lid area from the get-go. After twelve hours, it didn’t fade, but the creasing did seem to get a little more noticeable over time and the product seemed to migrate upwards slightly. It’s not what I’d call consistent with past shades I’ve tried at all, and for that, such a let-down.

The Glossover

LE
product

#29

C
This may be the most disappointing shade I've tried from the Eyes to Kill Intense line-up, where the majority have been good to great but #29 really falls short. It has a tendency to move and bunch up on itself, which gives a very uneven result in color.

Product

7/10

Pigmentation

8/10

Texture

8/10

Longevity

8/10

Application

3/5

Results
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Dupes
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Giorgio Armani #29 Eyes to Kill Intense Eyeshadow
Giorgio Armani #29 Eyes to Kill Intense Eyeshadow

Giorgio Armani #29 Eyes to Kill Intense Eyeshadow
Giorgio Armani #29 Eyes to Kill Intense Eyeshadow

Giorgio Armani #29 Eyes to Kill Intense Eyeshadow
Giorgio Armani #29 Eyes to Kill Intense Eyeshadow

Giorgio Armani #29 Eyes to Kill Intense Eyeshadow
Giorgio Armani #29 Eyes to Kill Intense Eyeshadow

Giorgio Armani #29 Eyes to Kill Intense Eyeshadow
Giorgio Armani #29, #27, L’Oreal Smoldering Plum

Giorgio Armani #29 Eyes to Kill Intense Eyeshadow
Giorgio Armani #29, #27, L’Oreal Smoldering Plum (12 hours of wear)

Product & Review FAQ

Where can I purchase it? How much is it?

Nordstrom, $32.

Is it limited edition?

Yes.

Any dupes?

Giorgio Armani #7 is darker, while #11 is much whiter (I think a combination of the two would get you close). MAC Invicible Light is very close in color but less metallic.

What makeup are you wearing?

On eyes: Giorgio Armani #29 Eyes to Kill Intense Eyeshadow, Giorgio Armani #27 Eyes to Kill Intense Eyeshadow, L'Oreal Smoldering Plum Infallible Eyeshadow.

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33 thoughts on “Giorgio Armani #29 Eyes to Kill Intense Eyeshadow Review, Photos, Swatches

  1. Christina

    Glad I’m not the only one who thought this was subpar compared to the rest.  At least you were able to get the pink to show up, Christine.  Mine showed up as mostly white frost because I have more white in my pot than yours.  I like the shimmer in this when I sheer it out, but I dislike patches of frostiness.

  2. Mariella

    Even if this had earned an “A”, I’d “leave it” – pink eye shadow is not my friend, unless I want to look like I need some Benadryl!

  3. Jen

    So glad I decided to wait on placing my order until all your reviews for these are in!  Thanks Christine!  :D 

  4. How depressing — this looks like it would be a stunning shade to play with for blending with other colors, as you did in your photos. Too bad…and I was just getting excited over these thanks to the last review! lol.

  5. Oooh yea…this kind of pink is not really my bag. And I’ve seen such prettier colors from the ETK line. This one is kind of weak :/

  6. 18thCenturyFox

    I want PINK not frosty pink white ::throwing tantrum::: and NO wire hangers!!!

    • Kafka

      18thCenturyFox   ”And NO wire hangers!!!”  – ROFL.  Seriously. Your comments always make me laugh, a lot. :)  Do you know the story behind her neurosis regarding wire hangers? It’s pretty sad, actually.

      • 18thCenturyFox

        I did *not* before you sent me down the Rabbits Hole to search…verry interesting plus I just learned some really cool trivia about her. Like the fact that after every divorce she changed the name of her estate AND the toilet seats lol! Thank you for that ;)

        • Kafka

          18thCenturyFox  Heh, the toilet seats. I’d forgotten about that. You know, despite Joan Crawford’s ghastly reputation, I actually respect her strength. (I’m not sure I really buy all of Christina’s stories about her.) She was a survivor and fighter. Anyone who can keep on standing after being repeatedly molested and raped by their step-father, then give themselves a wire-hanger abortion, go on to become a big star and *then* become an incredibly astute, hugely successful business woman that helped lead a giant company (in that day and age, no less!)…. well, you have to respect that. She was one tough dame! ;)   

        • Kafka I’m with you..  the world just wasn’t ready for her.  

        • queen_frostine

          Kafka Sane, well behaved women don’t make history! Breaking through the patriarchy of yore (and even where it still exists today) takes a hard edge most people don’t possess.  They’re the type of people that are hard to know, but who you can be grateful to follow behind.  Their path gives the rest of us room to climb.

  7. Kimberly Nguyen

    It looks so pretty though! But who am I kidding, they all look gorgeous in the pot, lots of products do.

  8. Elle

    This seems sort of like urban decay’s Sin or Sellout

  9. Strange, I didn’t think the formula on this one felt that much different, but that was just swatching it on my hand quickly. At any rate, it was the one in the collection that I was least likely to buy. I have to admit, what I’m really looking at is #27 in these photos…

  10. Ann Clothier

    Imagine my excitement when I opened my email to see that gorgeous pink and white shadow staring back at me! Then, imagine my disappointment when I saw the grade. :(  I’m a firm believer in your grading system.  I have yet to buy a product that I haven’t agreed with you.  This will have to be a product that I look at from afar.  That price tag is too steep for a ho hum performance.  

  11. Kafka

    Well, #27 looks very pretty. If I could swallow $32 for a single eyeshadow, that would be one of the 2 Armani ones that I’d be interested in. But since I’m a cheapskate and since I won’t spend $32, then I think I’m definitely going to get that L’Oreal Smouldering Plum. When I swatched it briefly yesterday, I loved the feel, texture and look of it.  Mmmmm…. aubergine, how sweetly you call my name!

    • Kafka I had this obsession with everything purple/burgundy when I was in high school and I can feel the love affair returning all over again.  I’m so happy with this fall’s palette!!  I love the look of this plum as well…like aubergine foil!!  Get it get it :)  LoL

  12. aaebert67

    I think this color looks great!  Sad it doesn’t last long… for the price, it should be amazing all around.

  13. Aly Del R

    Wow I was so excited when I saw the picture of it in the pan! :( But then I see your C rating..

  14. clinger4msu

    The finished product looks amazing.

  15. Wow… I’m actually surprised at the C rating! This looks really shimmery and pretty! :(

  16. ingerasata

    Ohhhhh I so wanted to love this shade… I love pinks, but this looks terrible swatches. Bummer!

  17. Diana Wolczek-Evans

    So bummed to see this review…I ordered this one a few weeks ago and was so excited to get it. I haven’t tried mine yet, but I hope it works for me.

  18. Too bad it doesn’t live up to the expectations. I don’t have this kind of color in my personal make-up kit yet, but I guess I’ll have to look for it elsewhere.

  19. artemis

    too bad cause it is a pretty shade

  20. Diana

    I was so excited to see this one, I went ahead and purchased it about a month ago.  It’s kind of a bummer to see that it is a lower quality than the rest of the line.  Haven’t had a chance to try it yet, but I hope it works for me.  I also got 27, and that sounds like it’s a bit better.

  21. MakeupObsessed

    It is a bummer this ranked so low. I am tempted to buy it anyway because I love the combo with #27 and I already have that from the Nordstrom anniversary Eyes To Kill set.  It looks lovely in your pics Christine:)