Monday, September 3rd, 2007

EYE AFFAIR Introducing NEW Matte Eyeshadows from Urban Decay

the scoop You asked for them and we listened! Urban Decay is proud to present NEW Matte Eyeshadows. Sexy, sophisticated and never dull, we’ve formulated these eye gems the Urban Decay way — in a rainbow of gorgeous hues, not just neutrals. Created by popular demand, our new collection of shadows (sans sparkle!) is available in a wide variety of stunning shades — from blendable earth tones to vibrant bursts of colors. Just like our current shadow range, the Matte Shadows are pigment-rich and feature an ultra-soft texture. Low in binders, the payoff is amazing and never chalky. Incredibly blendable, dangerously beautiful, and very versatile, this new collection-with its provocative names and incredible formula-is truly addicting.
the goods Guaranteed to be a hit with Urban Decay shadow devotees, this eye range features a high quality formula that offers the very softest texture with the heaviest pigment load. The result? A never-before-seen application and blendability in a matte shadow. The finish looks incredible and feels luxurious too. Available in an impressive array of shades, ranging from classic neutrals to brilliant eye-catching hues, Matte Eyeshadows go on as sheer or dramatic as you desire. Dust them on for a hint of subtle color, smudge them for sex-kitten appeal or layer them on for individual looks to meet your each and every makeup need. Use dry or apply with Eyeshadow Transforming Potion for intense color. Want to switch things up? Try them as a liner or mix with your existing Urban Decay eye sparklers.

Created with long-lasting staying power, these shadows can be worn long into the night and won’t fade or crease. And for true night owls, simply pair these new matte shades up with our all-star Eyeshadow Primer Potion for payoff that’s even richer and color that lasts even longer. Packaged in the classic Urban Decay subway token pot, we added a gunmetal finish to this collection so shadow groupies can differentiate these matte hues from their shimmering Urban Decay sparklers.

Check out the following Matte Eyeshadow shades in our ever-expanding eye collection:
ABC Gum — light, neutral peach
Narcotic — brilliant aqua-marine
Chronic — grass green
Perversion — jet black
Cult — velvety plum
Purple Haze — vibrant lavender
Foxy — light sand
Revolver — plush gray
Illegal — soft mauve
Secret Service — chocolate brown
Naked — nude
Yeyo – sheer pure white

Urban Decay Matte Eyeshadows (SRP: $16) are available at Sephora and Ulta nationwide, and exclusive boutiques like the Powder Room Beauty Bar in Chico, CA. Or, log onto www.urbandecay.com or www.sephora.com if you wanna shop in nothing but your sunglasses!

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