Thursday, September 6th, 2007

MASTER THE ART OF SEDUCTION WITH Prescriptives’ FALL 2007 Color Collection, THE SEDUCERS

PRESCRIPTIVES | THE SEDUCERS

Inspired by black and white celebrity photos of 1940’s Hollywood, The Seducers offers a modern spin on classic sophistication. With this return to the mega-color story, the look is fashioned to suit Prescriptives’ signature color families with flawless skin, groomed brows, expertly lined eyes and strong, bold lips. Ranging from Blue/Red (B/R), Red (R), Red/Orange (R/O), and Yellow/Orange (Y/O), each color family in this collection is distinguished with its own individual look, offering a palette for all skins, all women. And with Prescriptives’ exclusive Colorprint system, finding your right color family is an easy task to master.


High Contrast Refillable Custom Compact – LIMITED EDITION - Customize your eye look with an alluring interplay of black and white to create drama and definition. Two Colorscope Eye Color shades will be featured in a limited edition pre-filled Medium Custom Compact.

Universal Shades: Black Diamond, White Wash
To create a customized compact for each signature color family, insert one of these shades: NEW Iced Cider AND Golden (Y/O) , Copper AND Fire (R/O) , Platinum AND Bordeaux (R) , NEW Lilac Frost AND Plum (B/R)

PRESCRIPTIVES | THE SEDUCERS

Lucky Stroke Eye Defining Liquid Liner – LIMITED EDITION - Expertly line and define eyes with NEW Lucky Stroke Eye Defining Liquid Liner. Create a customized look – fine and precise or bold and dramatic – with this mistake-proof brush and color-rich formula. This easy-to-control precision brush deposits the perfect amount of liquid color for the look you crave. Long-wearing, stay-put formula sets fast for mistake-proof application, and easy to use!

Universal Shades: Coal, Bark, Granite

Groom Stick for Brows - Groom Stick for Brows provides precise application for natural, hair-like strokes and is the ultimate two-in-one tool. Dual-ended, the convenient automatic twist pen requires no sharpening for an ultra-fine tip while a plush styling brush on the other end expertly blends in color and helps tame unruly brows. No sharpening, non-smudging, and long-wearing!

Universal Shades: Espresso, Cocoa, Clove, Hazelnut

PRESCRIPTIVES | THE SEDUCERS

Colorscope Lipcolor - Colorscope Lipcolor glides on smoothly, feels lightweight and provides extraordinary shine, leaving lips looking glossy and feeling moist and comfortable. Plus, the color stays true and wears evenly. Packaged in a sleek chrome case with four new shades to create bold, vibrant lips.

Shades: NEW Red Flair (Y/O), NEW Currant Affair (R/O), NEW Calcutta Red (R), NEW Purple Prose (B/R) – LIMITED EDITION

Colorscope Eye Color – This longwearing wash of silky, smooth color adds dimension and depth. Create well-defined eyes with five new shades.

Shades: NEW Iced Cider (Y/O) , Verdant (Y/O) – Back by popular demand!, NEW Buttermilk (R/O), NEW Satin (R), NEW Lilac Frost (B/R)

Available at Prescriptives counters nationwide, exclusively at Holt Renfrew in Canada and www.prescriptives.com.

Suggested Retail Prices:
High Contrast Refillable Custom Compact – $17.00 / $21.00 Canada
Lucky Stroke Eye Defining Liquid Liner – $19.50 U.S. / $24.50 Canada
Groom Stick for Brows – $18.50 U.S. / $22.50 Canada
Colorscope Lipcolor – $17.50 U.S. / $26.00 Canada
Colorscope Eye Color – $14.00 U.S. / $20.00 Canada

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