Tuesday, September 4th, 2007

CLINIQUE: Classic, Sleek, Polished and Deeply Alluring – Introducing Play in the Darks. Fall 2007

CLINIQUE | PLAY IN THE DARKS FALL 2007

Deriving inspiration from the world of fashion, but made appropriate for everyday wear, Clinique’s New Play in the Darks. Fall 2007 colour collection offers a rich, sophisticated palette of deep, luxurious hues for a polished, yet refined look. It’s all about blackened colour done the Clinique way. Fresh, modern, multi-dimensional colour that is exceedingly wearable.

Deep rich colours, tailored lines and sophisticated fabrics are the buzzwords on the runways this fall. The key to the season’s styles are sleek, elegant pieces that are chic, yet wearable. These groomed fashions will be seen in rich blacks with pops of intense purples, blues and grays, livened up with a touch of metallic chic.

Specifically, fall beauty is all about a bold, dramatic eye. Rich and deep, with a smoky elegance. With this in mind, the centerpiece of Clinique’s colour collection are Colour Surge Eye Shadow Trios, luxurious shadows that offer intense ultra-flattering colour in one stroke. With six gorgeous groupings of richly, intense shades, these delectable trios create irresistibly sophisticated looks that range from soft and sultry to bold and dramatic.

The look is enhanced with a precise application of subtle shimmer eyeliner and dark, yet sheer lips, with just a hint of dewiness. Clinique offers your lashes four distinctly different style choices: naturally beautiful, super lush & full, long & defined or intensely dramatic. You pick the lash-look you desire. To finish off the look, cheeks have a natural glow with subtle sheen and colour. So, this season Clinique says, “Play In The Darks!”

CLINIQUE | PLAY IN THE DARKS FALL 2007

FOR THE EYES
Colour Surge Eye Shadow Trio
(Suggested Retail Price: $21.50) Available in: Black Truffle (Limited Edition), Creme Brule (Limited Edition), Totally Neutral (New), Blushing Nude (New), Ebb and Flow (New) and Come Heather (New)

Choose Your Lash (What look do you want for your lashes? Naturally beautiful, super lush and full, long and defined or intensely dramatic, choose the perfect mascara and create the ideal lash):

Naturally Glossy Mascara in Jet Back (Suggested Retail Price: $13.50): This natural looking mascara lengthens, glosses and enhances. Lashes stay silky, pliant, clump and flake-free through multiple coats.

High Impact Mascara in Black (Suggested Retail Price: $13.50): An instant gratification mascara that delivers intense, glamorous, dressed-up lashes in a flash! With super-rich colour, it kicks up the volume and length of each and every lash for a look that’s lusher, plusher, bolder.

Lash Doubling Mascara in Black (Suggested Retail Price: $13.50): This lush mascara magnifies lashes to twice their size for Clinique’s most dramatic appearance. It’s an ideal all-around mascara that thickens, lengthens and curls. The fastest way to achieve luscious long lashes.

High Definition Lashes in Black (Suggested Retail Price: $13.50): This is an ultimate mascara innovation, providing extreme length, beautiful definition and feathery volume with an exclusively designed, double-sided brush/comb applicator. High Definition Lashes revolutionary wand singles out and defines each and every lash with a rich dark hue.

Brush-On Cream Liner (Suggested Retail Price: $14.50): Available in: Black Honey, Deep Brown, Graphite (Limited Edition) and Egyptian (Limited Edition) This ultra smooth, creamy gel liner provides the precision of a liquid liner, so lay it on thick or thin, subtle or dramatic. Either way, this fast-drying, non-smudging, long-wearing, waterproof eye liner delivers a precise line in just one easy stroke. The new shades are the perfect compliment to fall’s deep, rich look.

CLINIQUE | PLAY IN THE DARKS FALL 2007

FOR THE LIPS
Almost Lipstick (Suggested Retail Price: $14.00): Available in: Black Honey, Black Raisin (Limited Edition), Black Raspberry (Limited Edition) and Black Plum (Limited Edition)

FOR THE FACE
Blushing Blush Powder Blush (Suggested Retail Price: $18.50): Available in Sunset Glow and Smoldering Plum

TOOLS OF THE TRADE
Eye Liner Brush (Suggested Retail Price: $16.50): It is ideal for powder or gel liner formulas. The Eye Liner Brush can also be used to smudge during application for a smokier look.

CLINIQUE | PLAY IN THE DARKS FALL 2007

Allergy Tested. 100% Fragrance Free.

Play in the Darks. Fall 2007 | Clinique will be available AUGUST 2007 at Clinique counters nationwide and at www.clinique.com.

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