Monday, December 17th, 2007

Estee Lauder’s Take It Away Makeup Remover Towelettes ($17.50)

Fast, effective and incredibly convenient. Portable, pre-moistened towelettes quickly remove makeup and freshen skin without water. Advanced cleansing emulsion hydrates, softens skin. Ophthalmologist-tested. Do your skin a favor: never go to bed with makeup on. Clean skin is healthy skin. Sweep over entire face. Firmly reseal package.

What makes it worth it: I am not one to fall prey to high-end brands with makeup removing sheets when I can purchase them for much less at my local drugstore. However, Estee Lauder’s take on the makeup remover towelette has me reconsidering my position. These feel luxe, soft, and delightfully gentle against my skin when I use them to remove my makeup. Unlike my drugstore finds, Take It Away makes removal effortless and a feel-good remedy for my skin on lazy days or when I need a quick remover. The scent that lingers behind is a subtle, clean aroma. I also feel like my skin doesn’t need instant rehydrating after using these, which I do notice is an issue when I use drugstore versions.  I do like that they give you an actual package that is resealable, whereas many drugstore versions are tougher to reseal and may end up drying out the top one or two sheets (yes, you can get a container or ones that are meant to reseal, but those often are $7-10!).

Why you might pass on it: Budget. This is really the only reason to skip these, because they’re effective, luxurious, and effortless to use. If you’re looking to skimp somewhere, opt for drugstore makeup remover wipes and pick up Estee Lauder’s DayWear Plus (what, I love it! I must proclaim my new found love all the time!) instead.

Find this product at Estee Lauder locations, www.esteelauder.com, and www.nordstrom.com.

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