Thursday, December 9th, 2010

Estee Lauder Spring 2011 Collection
Estee Lauder Sumptuous Extreme Lash Mascara

Estee Lauder Sumptuous Extreme Lash Multiplying Volume Mascara

Introducing the next generation of the Estée Lauder Sumptuous mascara franchise – Sumptuous Extreme Lash Multiplying Volume Mascara is for the lash extremist! Lashes are magnified and multiplied with one swipe, making eyes look outrageously big and amazingly bold. Make a high-impact statement with your lashes, and everyone will wonder ‘are those lashes real?’

What makes Sumptuous Extreme Lash Multiplying Volume Mascara extremely volumizing? It’s the synergy of the lightweight Extreme Bold Volume Formula™, a special blend of three customized lash building fibers, and the exclusive Extreme BrushComber™.

Sumptuous Extreme Lash Multiplying Volume Mascara ($23.50)

  • Extreme Black
  • Extreme Brown
  • Extreme Indigo
  • Extreme Violet

Availability: Now at all Estee Lauder counters nationwide and esteelauder.com

Learn more about it and see photos!

Over-the-Top Brush for Over-the-Top Lashes

Making a bold statement calls for an attention grabbing brush! Estée Lauder has developed the exclusive Extreme BrushComber™ – a big brush in a new shape that gives you all the thickening of a brush with the definition of a comb. The brush holds more mascara, which means it will magnify and multiply lashes by delivering additional product and performance. The triangle cut is easy to use and reaches every corner of your lashes despite its big size.

Extreme Bold Volume™ Formula

This mousse-like formula contains a calculated blend of light-weight gels, polymers, waxes and pigments that create lightweight volume without clumping. A new blend of hybrid powders made of different sizes, spherical Silica and plates of Mica, maximizes volume to the extreme.

The Tri-blend Multiplying Fibers – exclusive to Estée Lauder – act like lash extensions – filling in even the sparsest of lashes – to instantly magnify and multiply the look of lashes. Three fibers create unprecedented volume
to each individual lash:

  • NEW Hollow Tube Fiber (Continuous Curl and Length) – This new flexible fiber is hollow in the middle so it won’t weigh lashes down, providing the largest volume at the lightest weight.
  • NEW Solid Rod Fiber (Volume and Length) – Lightweight short, dense fibers that fill in between lashes and work as additional lashes. The brush stretches the fibers to create added length and volume to each individual lash.
  • Micro-Locking Fiber (Thickening and Length) – Fibers are configured in the unconventional shape of the letter ‘Y’ that interlocks and stacks on top of each other like building blocks to create maximized length and volume. Fibers are specially treated and coated with carbon black to deliver extreme color impact. A special blend of matte micas enriched with super black pigments, combined with illuminatrix pearls, work to capture light and enhance pigment intensity to give lashes rich shine and high drama. Lashes illuminate with extreme sophistication – never dull or dry!

Beautiful lashes begin with healthy lashes. The Lash- Advancing Vitamin Complex is enriched with Panthenol (Vitamin B5) to condition lashes, and the powerful naturally derived antioxidant Rosemary helps to protect lashes against damages from environmental assault. Lashes are supple and flexible– never brittle.

Sumptuous Extreme Lash Multiplying Volume Mascara is fragrance free, ophthalmologist tested, and appropriate for sensitive eyes and contact lens wearers.

Estee Lauder Spring 2011 Collection
Estee Lauder Sumptuous Extreme Lash Mascara

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23 thoughts on “Estee Lauder Sumptuous Extreme Lash Multiplying Volume Mascara

  1. Livia

    sounds good…:)I wonder if it would work on my super straight medium length lashes:)Is it expensive?

  2. Profile wp-user-avatar wp-user-avatar-60 alignnone photo of Melissa divinem (Melissa)

    OMG, I LOVE her eyebrows! Sigh . . . Mine are so wimpy.

  3. Francesca

    OMG that model is so stunning! Really amazing…makes me hope for this mascara!

  4. Phoebe

    I’ve tried the EL Double Density and i love it! I guess i have to try this one in Indigo and Violet.

  5. Jena

    What a gorgeous model!

  6. Maeve

    I’m looking forward to your review Christine! It sounds amazing!

  7. nusy

    and i love her lips! the color is so beautiful^^

  8. Bella

    I’m in love with the first picture!

  9. I swear the fake lashes on mascara adds are getting bigger and bigger! :p

  10. Hiromi

    for those wondering, the model is hilary rhoda.

    she’s one of my all-time favourites <3

  11. Abril

    Oh God! Hilary looks stunning! I want to buy that mascara just because I like the photo haha

  12. Marcela

    i hate how all mascara ads use models wearing FAKE LASHES (or photoshopped lashes)! such false advertising…

  13. Ashley D.

    Totally trying this out! Hilary Rhoda looks different but even more gorgeous – if that’s even possible.

  14. Laura

    do the colored mascaras have as vivid a color impact as the sumptuous color mascaras lauder released a year or so ago? i’ve been kicking myself for not buying those up when i had the chance!

  15. So the Rimmel mascara ad gets pulled for using false lashes, and yet here this one is. Yeah right these are her real lashes! :P Ads like this honestly turn me off of a mascara!

  16. Michelle

    I really like her lips color. Do you know which l/s that can be? Doesn’t have to be EL.