Wednesday, January 16th, 2008

Envision graceful, lapping waves of sea green waters touching a white sand beach strewn with pebbles and sea shells. In the distance, hints of citrus and freesia pique the senses. Laughter and music can be heard coming from the harbor dotted with multi-color wooden boats. You take it all in realizing this is a day you’ll want to relive forever. This is the inspiration for Pure White Linen Light Breeze.

“White Linen has always epitomized casual elegance and the relaxation and happiness we feel in the spring and summer,” says Karyn Khoury, senior vice president of Fragrance Development World Wide, Estée Lauder Companies. “Pure White Linen Light Breeze takes this mood one step further by having even more of a focus on the environment — of the calming Mediterranean seascape. It is a sunnier, more transparent and even more tranquil scent.”

The Fragrance
While Pure White Linen Light Breeze incorporates core elements such as rich rose enhanced by white florals and smooth woods from classic White Linen and Pure White Linen, it was also created with dazzling citrus notes, airier florals, and a sheerer more subtly sexy finish for a scent that is as warm, mesmerizing and sensual as those treasured summer afternoons. An effervescent Darjeeling Tea Note is bathed with the refreshing iridescence of citrus including luscious Italian Bergamot, sparkling White Grapefruit and energetic freshly grated Orange Zest. Watery Kumquat conveys a contemporary carefree playfulness.  A gentle unfolding of colorful Osthmanthus, vivacious Yellow Freesia and sensuous Neroli Petals intertwine with graceful Linden Flowers and rich Centifolia Rose to create a fresh intensely feminine allure. Precious Cedar Wood, rich Teak Wood, and a Soft Skin Accord embellished with a drop of ambrosial Acacia Honey impart a lasting subtle sensuality and that is effortlessly elegant.

EstÄ“e Lauder Pure White Linen Light Breeze will be available at Estée Lauder counters and on www.esteelauder.com beginning January 2008.

  • 1 oz./30ml Eau de Parfum Spray $35.00
  • 1.7 oz/50 ml Eau de Parfum Spray $45.00
  • 3.4 oz/100 ml Eau de Parfum Spray $65.00
  • 6.7oz/200ml Body Lotion $36.00

Also, Estée Lauder will be launching a special edition version of their noted Pleasures fragrance.  Kazumi Yoshida partnered with Estée Lauder to create a unique, limited-edition tribute to pleasures, one of the company’s best-selling prestige fragrances. After experiencing the pleasures fragrance, Yoshida began to repaint his spring designs with pleasures in mind. The result is an inspired work of art for the bottle that invokes a blooming garden and truly captures the simple pleasures in life that are the essence of the fragrance.

View photos of Pure White Linen, as well as Pleasures…

Kazumi, who had a hand in Pleasures’ design!

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