This August: Estee Lauder Pure Color Vivid Shine Launches

This Fall, Estée Lauder and Tom Pecheux dare you to play in a world of bold, luminous and impactful color with new Pure Color Vivid Shine – the latest wave of shades that dazzle eyes, lips and nails with sparkling shine and chromatic color. This modern spectrum of color features new finishes and textures. Eyes are heightened with hyper metallics that accentuate and entice, lips come alive with amplified, vivid color in lustrous shades that offer unprecedented shine, and
nails sparkle with alluring chromatic hues to complete the look. Whether it’s to create a striking and dramatic or soft and luminous effect, Pure Color Vivid Shine is a collection of bold shades for women and makeup artists who want to indulge their love of color.

Pure Color Gelée Powder Eyeshadows bring color to life in two weightless, incredibly smooth finishes:

• Limited-Edition Vivid Shine Finish: In the collection there are 6 Vivid Shine shadows that feature a unique blend of specially treated glow and metallic pearl duo complex. This luminous finish catches and reflects light, creating the purest levels of multidimensional color illumination for unforgettable eyes that glow!
• Cyber Metallic Finish: These 10 shimmering Cyber Metallic shades transform eyes to a hyper-metallic, futuristic look.

Vivid Shine Eyeshadow ($24.00) (Limited Edition)

• Magenta Pink-purple
• Electric Orchid Purple
• Fire Sapphire Blue
• Ultra Marine Teal
• Lights Out Black
• Pop Pistachio Green

Cyber Metallic Eyeshadow ($24.00) (Permanent)

• Cyber Pink Light pink
• Cyber Ruby Burgundy
• Cyber Ice Platinum (Limited Edition)
• Cyber Silver Silver
• Cyber Lilac Purple
• Arctic Sky Pale blue (Limited Edition)
• Cyber Gold Gold
• Cyber Copper Copper
• Cyber Teal Teal
• Cyber Green Green

Vivid Shine Lipstick ($25.00) (Permanent)

• Power Pink Pink (Limited Edition)
• Pink Voltage Coral
• Pink Riot Pink coral
• Magnetic Magenta Fuchsia
• Mauve Struck Plum brown (Limited Edition)
• Electric Mauve Plum
• Violet Electra Violet
• Rebel Raspberry Dark pink
• Brilliant Bare Nude brown (Limited Edition)
• Copper Flash Warm brown
• Spiked Toffee Caramel nude
• Spiced Cocoa Brown (Limited Edition)
• Hot Corraline Light coral
• Fireball Orange-red
• Poppy Love Dark red
• Forbidden Apple Deep red
• Pearlescent Luminizer Pearl (Limited Edition)
• Gunmetal Luminizer Gunmetal (Limited Edition)
• Foil Luminizer Foil (Limited Edition)
• Lame Luminizer Gold (Limited Edition)

Vivid Shine Nail Color ($20.00) (Limited Edition)

• Purple Velvet Pink
• Dressed to Kill Deep red
• Black Turquoise Blackened teal

Availability: August 2012

See more photos!