Wednesday, April 18th, 2012

Estee Lauder Pure Color High Gloss Launches

Estée Lauder introduces a new generation of gloss that quenches and seduces your lips, Pure Color High Gloss. Packed with nourishing ingredients for sensational smoothness and reflective color, Pure Color High Gloss feels lush, shines bright and looks chic. The new collection includes seven beautifully wearable hues in a new high-performance formula that provides infinite moisture and an extraordinary ultra-dimensional sheer finish.

Pure Color High Gloss ($18.50)

  • Bare Glow
  • Crystal Clear
  • Flash Dance
  • Stolen Kisses
  • Coral Chic
  • Vixen Plum
  • Berry Lush

availability: May 2012

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13 thoughts on “Estee Lauder Pure Color High Gloss Launches

  1. Lyn

    Hmm I always feel that Estee Lauder makeup looks outdated. I kinda associate the brand with more mature women for some reason and think they could definitely achieve more success with better ad and promotional campaigns as well as relaunching with different packaging!

  2. Anna

    The colors look great but the scent of Estee Lauder lip products always makes me go “ew.”

  3. Julie D

    I love Estee Lauder. Until recently, they were one of the few luxury brands I had access to without ordering online. Their skincare and foundations rock. I have a lipstick that is my signature color that I have worn since my early 20’s that is Estee Lauder. I suppose it’s true that this brand doesn’t cater to younger groups of women… but they have many other brands under their umbrella that do, like Benefit and MAC. I think I will pass on the gloss for now, only because I need to use what I got!

  4. Hayley

    EL lip products feel great on the lips and I find them to be quite moisturizing; however, I cannot STAND the berry scent they started adding several years ago. I’m so allergic to it that I can’t wear their lip products anymore. I wish they would take it back out. The good part about not having heavily scented lip products is that more people can wear them!

  5. Jennifer

    Which colour will be closest to my favourite, Rose (a rose pink with gold pearl)?

  6. Roo

    That marketing blurb is hilarious:) I think it tells me the gloss is shiny and sheer and might be good for my lips?

  7. londonhermit

    They remind me of L’Oreal Le Gloss.


    I’ve used Estee Lauder for years. But have always gotten complements on my coloques. I love it. I’m 53 years old been using it about 10 years.

  9. Joana Candance

    stop hurting animals for your benefit

  10. Jasmin Tanja Theresia Pfeiffer

    who died for this?

  11. Tracey Gladden

    Keep testing, love the gloss!

  12. Eve Lia

    oh i do believe high gloss formula is one of the best ever launched!! you should definitely do a review on these glosses!