Estee Lauder Modern Mercury Collection for Fall 2011

Launch Date: August 2011 at select Estee Lauder counters nationwide, esteelauder.com

Estée Lauder introduces a new and visionary color trend collection for Fall 2011. The Pure Color Modern Mercury Collection is a limited edition, texturally graphic collection inspired by modern, avant-garde architecture. Molten metallic eyes become the focus on a soft shimmering canvas and are complemented by edgy matte lips and a twisted shade of green on the nails. Estée Lauder Creative Makeup Director Tom Pecheux debuted pieces from the collection at the Derek Lam Fall 2011 show, creating a look reminiscent of rogue femininity combined with modern minimalism that was truly passionate and chic.

In this architectural inspired collection, skin is softly blurred with just a hint of shimmer, eyes are boldly graphic and flaunt the metallic trend of the season while lips are dusted with a matte finish in contagious shades of beige, pink and red.
Nails are finished in a manic shade of green for an unexpected accent.

Pure Color Illuminating Powder Gelee ($40.00) (Limited Edition)

A new “tribrid” system of liquid, powder and gel revolutionizes makeup application and wear with the new Pure Color Illuminating Powder Gelée. This first-of-a-kind, “multi-powder” formula creates a theatrical blur of shimmer on the skin when applied dry and a fierce flush of color when applied wet. The unique suspension of golden pigments and pearls float on top of the skin, resulting in a truly unique sensorial experience for skin. The futuristic powder is flexible and uses a luminosity boosting complex that makes the complexion appear perfectly smooth, sexy and glowing with a polished finish.

Pure Color Long Lasting Lipstick ($24.00)

• Fuchsia Fever Fuchsia (Limited Edition)
• Scarlet Siren Red
• Beige Beige

Pure Color Velvet Lipstick ($24.00)

• Nude Velvet Raw beige (Limited Edition)
• Fuchsia Velvet Pretty magenta (Limited Edition)
• Red Velvet True red (Limited Edition)

Pure Color Eyeshadow Duo ($30.00)

• Black Chrome (Limited Edition)
• Modern Mercury (Limited Edition)
• Platinums (Limited Edition)

Pure Color Liquid Eyeliner ($21.00)

• Black Quartz (Limited Edition)
• Graphite (Limited Edition)
• Silver Zinc (Limited Edition)

Pure Color Nail Lacquer ($19.00)

• Metallic Sage Green (Limited Edition)

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