Monday, December 12th, 2011

Estee Lauder Blackened Plum Pure Color Intense Kajal Eyeliner
Estee Lauder Blackened Plum Pure Color Intense Kajal Eyeliner

Estee Lauder Blackened Plum Pure Color Intense Kajal Eyeliner

Estee Lauder Blackened Plum Pure Color Intense Kajal Eyeliner ($20.00 for 0.04 oz.) is a deep blackened purple that leans a little cool-toned. It’s not quite your violet, blue-based purple, but it’s nowhere near eggplant or burgundy. I couldn’t think of anything that comes close to the level of darkness (without being black)–the closest purple I could think of was L’Oreal HIP Violet Volt, which is much lighter and shimmery to boot!  Between the darkness and not-quite-cool-tone, I think this will be an excellent alternative to black eyeliners on all skin tones and against all eye colors.  It’s a great way to accent a smoky eye!

The pigmentation is impressive, because it’s really rich and opaque in a single pass, which is what we all want, and we don’t always find it, especially in purple eyeliners–too often purple eyeshadows and eyeliners seem to skip and drag. Blackened Plum is decadent in texture; creamy enough to glide-on effortlessly and give great color in one go but still stays in place once you apply it. It wore for ten hours without fading or smudging on the lash line, though the water line was only around six hours.

The Glossover

LE
product

Blackened Plum

A+
Fantastic purple eyeliner--the intensity of this shade is so rich and has a lot of depth, even though there's no shimmer or anything but endless purple. The wear is just as good: ten hours on the lash line, six hours on the water line, and no smudging or migrating!

Product

10/10

Pigmentation

10/10

Texture

10/10

Longevity

10/10

Application

5/5

Results
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Dupes
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Estee Lauder Blackened Plum Pure Color Intense Kajal Eyeliner
Estee Lauder Blackened Plum Pure Color Intense Kajal Eyeliner

Estee Lauder Blackened Plum Pure Color Intense Kajal Eyeliner
Estee Lauder Blackened Plum Pure Color Intense Kajal Eyeliner

Estee Lauder Blackened Plum Pure Color Intense Kajal Eyeliner
Estee Lauder Blackened Plum Pure Color Intense Kajal Eyeliner

Product & Review FAQ

Where can I purchase it? How much is it?

Dillards, $20.

Is it limited edition?

No.

Any dupes?

I couldn't think of one!

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31 thoughts on “Estee Lauder Blackened Plum Pure Color Intense Kajal Eyeliner Review, Photos, Swatches

  1. I love how inky purple this is!

  2. This is such a beautiful shade! I love plums, they compliment my brown eyes.

  3. Suselew

    I have this. It is spectacular. Best purple eye liner I own and I have plenty.

  4. Eek! I’ve always loved rimming my waterline with purple eyeliner because it brings out my green eyes, but I can never find one that lasts! I might have to give this a shot!

  5. asha

    lovely color Christine.. Is it ok for waterline ? does it have any shimmer ? and do u need to warm it up with hair dryer or something before putting it on or is it too soft that needs to go in freezer before sharpening ?

  6. Altea

    this looks amazing, I’d love to see it in a look? Are you planning to show us?

  7. When I swatched these at the Estee Lauder counter I felt that this one was very similar to Too Faced’s Perfect Eyes Eyeliner in Perfect Black Orchid. Course I didn’t have them both to swatch side by side, I could only recall from memory.

  8. Oona

    After reading this review and Blackened Olive’s I just had to check Estee Lauder’s website out just to see all shades available :D

    Christine, I have cool undertones, very fair skin, almost black hair and blue eyes, which color do you think could suit me best? I’m afraid I could only afford one of these gorgeous eyeliners. Also, the fact that some of these are limited edition makes me kind of nervous ;)

    Thanks! As someone said before, you are by far my favorite blogger!

    • Honestly, Electric Teal is SO pretty, and that one is LE, so I’d get that one over all the others.

    • Veronica

      I echo Christine on Electric Teal. It’s a really beautiful color in person, and I’ve got the same fair skin and cool undertones as you.

      Though, I should add that you should probably considering getting it soon if you really like it. The sales clerk I spoke to said they couldn’t keep it on the shelves!

      • Oona

        It’s already sold out on their website! :( I guess I’ll just have to go to Sephora and search for it (they don’t have an online store here in Spain).

        Thanks, girls!

        • Veronica

          You might want to try Macy’s and/or Nordstrom’s while you’re at it. I think they ship internationally, if nothing else?

  9. Oh wow, I love good purple eyeliners, and this one is gorgeous! I could see using this in place of black really often! Thanks for the swatches and review, this is lovely.

  10. Did you get to test dark blue one?! I LURVE the blue one! :) Reminds me of MAC Indigo pencil but better :)

  11. Lisa

    Just ordered it…I’m a sucker for these colors

  12. Veronica

    I saw this when I went into Nordstrom’s the other day to buy the Electric Teal version and almost nabbed it. I might have to go back, since I’ve been looking for a good, dark violet for a long time. Good thing it’s not limited edition. :D

    By the way, did you see the colored mascaras designed to match these pencils? I thought they were a really cute touch.

    • When you have black lashes, colored mascara is never exciting, lol!

      • Veronica

        Haha, that’s true. I’d have totally grabbed the violet one if I’d have had any hope of it showing up on me. I thought it was cute they went with a complete look for the collection, though.

  13. crazedstargazer

    I always thought violet was supposed to be more warm toned. You learn something new everyday. Maybe an indigo?

  14. Hanne

    MAC’s eye kohl in Blooz is almost identical.