I think there are more than we FEEL like listening and at least doing something with our feedback internally, but whether we actually see real change (that’s visible to us as customers) I’m not sure – that’s where I get cynical and don’t feel like we see a lot of things addressed. Last year, Bite Beauty probably was the most obvious that listened, since they reformulated their dud shade and resent it to customers (free of charge). Marc Jacobs DID listen to reviews/number of returns about their eyeliners being dried out upon arrival, pulled the product off the shelves, fixed the problem, and then restocked (but there wasn’t little to no notification to customers either by Sephora or by MJB on the process).
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