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actual creative names so I can remember the colors! I hate numbers only.. always have to open the tube to see the shade!

I think if we add up the responses, words clearly win!! and I agree numbers are just so generic-I don’t like having to open the tube to see the shade-creative names certainly stay in your head

Oh my gosh, words BY FAR. I can never remember numbers. I still can’t name a MAC brush by its number. The words don’t necessarily have to be descriptive (fanciful names are okay), but please no numbers.

Definitely words. It’s much easier to remember “Custom Kicks” (thank you random bottle I just grabbed off the table for reference) than, say, something like 9294CK10 or whatever.

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Words! Many YSL products have only numbers on their packaging and containers where I am, and it’s tricky to go looking for ‘Corail Incandescent’ only to be confronted by numbers instead.

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I am very bad with numbers, so if I have to choose, I’d go for words. However, numbers can sometimes denote color family, so I feel that words and numbers combined is best still.

My pet peeve is absolutely, companies (coughlorealcough) who would use different names/numbers for the same shade in different countries. It’s almost as annoying as companies who’d use different formulations of the same products in different countries. Unless it’s intended as substitute due to local regulations, I really don’t see the point. (I’m looking at you, Chanel)

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For face products like foundation and concealer, though, numbers might be helpful, but not that much unless they’re accompanied by descriptions. (01 Fair, 02 Light, 03 Medium, etc)

Words, hands-down. Numbers are just too hard to remember! Sometimes they’re handy to have in addition, e.g. in ranges that use numbers to denote colour families, but they’re just confusing on their own.

(And for all of the “but numbers are universal!” naysayers… translations are a thing. And, if that fails, I’d much prefer a foreign word over a boring number!)

I think for foundations, I prefer numbers/letters. It’s just an easier system because the shades tend to be closer together. Mac’s systems is great for NC/NW25. For everything else, definitely names, it’s more fun and memorable! I know if I’m wearing a lippie that looks fabulous and has a sassy name, I’ll feel a little more spunky.

That’s exactly the same for me. Even though I usually wear the palest or the second pales shade available in almost everything.

I really prefer most of my MUFE eye shadows over the MAC, but I just wish they would put names on them!

I like actual words! I think naming the color just adds something, makes it a bit more creative, and feels like the brands put in some effort. Plus, it’s easier to remember!

Names are definitely better but I think sometimes it can be useful for a product to have both a “word name” and a number, like for products where the colour matters, foundations, concealers etc…

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Names! I can never ever remember numbers. It’s the only thing I dislike about Inglot products – I’ve had a few double ups. I have bought products purely for the name in the past as a bit of fun, namely nail polishes 🙂

Same thoughts on inglot. I don’t have access to the brand in person, so I’d have to buy online, and their number system and huuuge selection ensures that I will never do that.

I don’t care either way, but if a brand chooses to go with words, I would much prefer something that actually denotes *something* about the actual color. Also, higher end brands should really try to stay away from juvenile puns. That said, I do find NARS’ naming system quite interesting, and I actually find myself learning something. With each new product, I find myself researching the geographic location, movie title, etc., and finding the connection/inspiration for the shades.

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For things like foundations, I would much prefer a numbered system. It is so clear that shade 1 is much lighter than shade 10.

For colored products, I would rather have a descriptive name than a number or a creative name. For an example, take NARS’ “Sin.” What does the word “sin” look like? I have no idea. I’d imagine a lot of red, lace and whiskey, maybe. “Golden Berry” seems more apt, but it is definitely less intriguing of a name.

I like words but I also search for a number next to it, just to make sure this one is another shade not a renamed one (like Dior nail polishes same shade different number). I also like sorting things out and number helps. I love the names of Illamasqua polishes but wished they also had a number (like Chanel)

Words please! Numbers are harder to remember, not descriptive, and although I don’t choose things just for the name, I do get a little boost from wearing something with a fun name or inspiration.

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Word/names for sure! (though a number – more for their own stock control purposes – in addition to a name is fine). I have about half a dozen Inglot eye shadows and can never remember which ones I have. As for my Guerlain Rouge Automatique lipsticks, I always have to open them up to find the one I’m looking for because, although they DO have names, the cases only have a number on the bottom. They also have little colour “squares” but they’re so small that they all look pretty much the same so they’re no help at all.

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