Dior Addict Lipstick 2011 Relaunch

The New Dior Addict Lipstick collection is inspired by John Galliano’s bold, daring fashion collections. Featuring the largest shade wardrobe of any Dior lipstick collection—56 striking shades direct from the runway—this trend-setting collection offers a variety of options for the woman who is not afraid to experiment. The ultra-hydrating formula creates a veil of luminous shine and vibrant color in a single sweep.

The New Face of Addict

Kate Moss has been John Galliano’s muse for many years. Her unique beauty as well as her love of fashion are an endless source of inspiration for Galliano. Over the years, they have formed a lasting friendship and fashion partnership. No one else but Kate could possibly embody Dior Addict. Three shades in the collection represent three sides of Kate: Diorkiss #578, which embodies the “Rock Icon” style of skyscraper heels, oversized sunglasses and sexy jewelry, the “Doll Icon” style of Beige Casual #222, the perfect nude to mix with pearls and a light pink Lady Dior, and the bold, “Glam Icon” look of Red Carpet #963.

Technology

The key ingredient, Mirror Jelly, brings shine, volume and hydration to the lips. This unique ingredient is made up of two components: polymers that provide a long-lasting, second-skin effect with exceptional hydrating and softening properties and silicone oil, which creates a light, smooth texture. In addition, a significantly lower level of wax (25% less than a standard lipstick) creates a light-reflecting, voluminous effect.

The Collection

• Shades: Tulle #214, Beige Casual #222, Basic #253, Rose Déshabillé #260, Beige Perfection #322, Nude #333, Miss Dior #343, Blush #353, Créateur #445, Parisian Chic #454, Singulière #465, Vintage #525, Bobo #530, Tailleur Bar #535, Baby Rose #561, Diorkiss #578, Must-Have #579, L.A. #586, Spotlight #612, Granville #621, Androgyne #626, Miami #635, Millie #680, Icône #681, Gibraltar #682, Beige Dandy #712, New York #714, New Look #745, Rock’n Roll #750, Fashion #753, Paris #762, Reflet #763, Rouge Podium #773, Londres #783, Stiletto #797, Smoky #811, Couture #864, Collection #865, Arty #872, Fashion Week #881, Red Carpet #963, Fourreau #971, Rose Shocking #972, Perfecto #991
• Sephora Exclusives: Urban #178, Diorissime #249, Garçonne #330, Pink Chérie #368, Tokyo #422, It Pink #554, Model #564, Taffetas #566, Backstage #583, Show #778
• Saks Exclusive: Beige Mondaine #623
• Nordstrom Exclusive: Insoumise #983

Availability: March/April 2011