From WWD (Snippets):
To compose the line, Edna holed up in a conference room with James Gager, senior vice president and creative director of MAC Worldwide, and Jennifer Balbier, senior vice president of product development worldwide for MAC, to brainstorm. “I sat with very keen people wearing black and came up with a range of colors, which flatter me — and I’m approaching 60 from the wrong way — as well as women of all ages,” said Edna.
The offbeat pairing is the wacky type of deal that MAC seems to delight in. “For us, Edna represents the counterculture that MAC is steeped in,” said Gager. “This is a partnership that will make people stop and take notice.”
The line’s outer packaging is lavender — to match Dame Edna’s hair — and adorned with glittery red glasses, another Dame Edna trademark. Shade names — such as Coral Polyp and Varicose Violet (“my mother has varicosity, and thus inspired the color,” cracked the comedian) — follow Dame Edna’s outrageousness. And don’t be looking for a matchy-matchy mix. “We’re not afraid to clash with colors — we have nail polishes that have nothing to do with the lip colors we’re doing,” said Balbier. “It’s a wacky, fun mix.” Dame Edna’s loopy signature is embossed on the powders.