Friday, November 14th, 2008

From WWD (Snippets):

To compose the line, Edna holed up in a conference room with James Gager, senior vice president and creative director of MAC Worldwide, and Jennifer Balbier, senior vice president of product development worldwide for MAC, to brainstorm. “I sat with very keen people wearing black and came up with a range of colors, which flatter me — and I’m approaching 60 from the wrong way — as well as women of all ages,” said Edna.

The offbeat pairing is the wacky type of deal that MAC seems to delight in. “For us, Edna represents the counterculture that MAC is steeped in,” said Gager. “This is a partnership that will make people stop and take notice.”

The line’s outer packaging is lavender — to match Dame Edna’s hair — and adorned with glittery red glasses, another Dame Edna trademark. Shade names — such as Coral Polyp and Varicose Violet (“my mother has varicosity, and thus inspired the color,” cracked the comedian) — follow Dame Edna’s outrageousness. And don’t be looking for a matchy-matchy mix. “We’re not afraid to clash with colors — we have nail polishes that have nothing to do with the lip colors we’re doing,” said Balbier. “It’s a wacky, fun mix.” Dame Edna’s loopy signature is embossed on the powders.

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38 thoughts on “Dame Edna for MAC

  1. I absolutley cannot WAIT for this collection to come out!!!!

  2. Lucy

    I think I’ll pass on this one. I think MAC and Hello Kitty will be better than this one.

  3. Tekoa

    *shutters* The concept is fun, but when I look at the packaging and some of the names I feel mild nausia. Unintentially, MAC has tapped my phobia of poorly executed makeup.

  4. I am all over the trios that are coming out in this collection!!!! I can do without the others.

  5. SnickerDoodle

    OMG I’m excited for this one…except i do not like the word “polyp” ew. Anyone know the release date?

  6. Anitacska

    I didn’t like it at first, but I do like that compact now (is it a blush?). :)

  7. maddie

    im not too thrilled on this one.. it all looks usual and “has been done”.. im not sure why MAC chose Dame Edna for a collection.. its a little weird i think lol

  8. maddie

    i think the release date is dec 26th??

  9. KyaLyn

    I’m so excited, I love Dame Edna. I’ll probably end up with most if not all of the collection.

  10. ISA

    no nooooooo.. I tried the powder in the pic.. it is like silky chiffon and looks like a baby’s blush. Really natural. This is my new must.

  11. Manda

    i definitely want to try the trios and the blush. i love the purple containers too!! cant wait!

  12. MIchelle

    I hope I can resist this!! This collection is not something I want laying around, it just doesn’t inspire me. I want to get much of Chill and maybe Hello Kitty.

  13. Susanne

    I love this collection and the packaging! I can’t wait!

  14. Whitney

    can’t wait for this – looks so awesome…..especially the trios

  15. ivonne

    love it! i must have the blushes,and the trios! my wallet is gonna be so broke!

  16. Crystal

    Ok so I guess I live under a rock, but I had no idea who Dame Edna was so I googled her or him? OMG ok WHY? seriously why? I dont know I havent seen any product swatches or anything but I dont know.. I’m on the fence about this collection.

  17. Terry

    This sounds fun!

  18. Amanda

    Of all the Australians/Melbournians to pick as an icon it’s DAME EDNA?! Makes us looks like a pack of idiots! I’ll be passing in support of my country and hometown – and that fact that he’s a jerk in real life and don’t want to support his collection. Oh, and the packaging is hideous… and the colours are blah. And I’m more into Nars right now. And I’m broke. And waiting for Hello Kitty… Yep, definitely passing.