Comments on: Choose or Lose: Does packaging matter?

By: Tanya

Tanya — Sat, 05 Jul 2008 15:42:23 +0000

yes. when purchasing a product packaging does play a big role in my final decision.

eg: I probably wouldn’t have bought so much from heatherette if there was not gorgeus bright pink packaging.

i’m not sure if i’m in the minority here, but sometimes I skip collections if there is no special packaging – take naughty nauticals…if there was a LE nautical themed packaging I sure would of got some lipsticks and lustre glasses lol. I have found it is much easier to coax myself out of buying products (especially mac) if they are in the uniform black containers/canisters.

Although functionality does play a part and colour preference does creep in (sometimes, lol). but this is not always a bad thing…I would have never discovered electro if it hadn’t been for the LE orange tube. (yes, i know its a marketing scam……but its just soooo pretty!!!)

By: Lydia

Lydia — Fri, 06 Jun 2008 00:27:12 +0000

I like when something has pretty packaging.

By: Bethany

Bethany — Thu, 05 Jun 2008 19:04:52 +0000

With all the issues on stability and sanitary cosmetic packaging does count. However; I still wish they’d make beautiful containers with the stability that is needed. The Prescriptives line makes my favorite foundation and some of my other favorite products. Although they are perfect for stability, they are the ugliest bottles in the world. I wish cosmetic companies would blend the two together. I buy them because they work, but they sure look awful in my bag.

By: Laudry

Laudry — Thu, 05 Jun 2008 15:59:26 +0000

I can’t help it… Even when I find a cheap product that’s totally superior, if the packaging is clunky, or cheap-LOOKING, I just don’t enjoy using it as much. Using something in attractive packaging just makes me feel more like I’m making myself beautiful, illogical as that is.

On the other hand, I HATE & am often stubborn about buying some of the more out-there designs, which are very often used by some of the highest-priced lines – like lipstick or gloss with weird balls on the ends, or perfume bottles that won’t stand up, etc.

By: Nell

Nell — Thu, 05 Jun 2008 06:09:39 +0000

Packaging matters for me not only for its looks (although that is vital) but also whether it is ideal to keep a product stable and free of contamination. There are so many great moisturizers out there that would be great and are, but only as long as you don´t open them. Jar packaging, besides being unsanitary, means immediate death for antioxidants and lots of other beneficial ingredients (e.g. Retinol). That makes me furious, because cosmetics companies deliberately compromise their products (for sure they know the same things and hopefully more than I do about chemistry) to sell more “beautiful” jars. Argh!