Emily Dalton, one of the co-founders of Jack Black emailed me this afternoon. I told her I’d be happy to share Jack Black’s response with readers, and her response is below. It is very much appreciated to get an official response from the brand, and I hope it helps create a fuller picture.
First, we are very sorry for not previously having the ingredient information easier to access. All of our products, except the lip balm, have always listed the full ingredients. And, in response to what we have heard today from your readers about how important it is to have this
information online, we will be posting complete ingredient information on our website as soon as possible.
We had previously not provided all of the information on the lip balm package because of the extremely small size of the tube. However, with the new sunscreen monograph ruling, which became effective last year, we realized we needed to do more to provide our customers with more detailed labeling and the ingredient list on the package. When we became aware of the new guidelines, we immediately moved to provide the complete list of ingredients on the lip balm package and we increased the size of the lip balm tube to accommodate this. All of our current inventory has the updated labeling.
We are truly sorry and did not mean to mislead anyone. That was definitely not our intention. We’re a small, closely held company. Each of the founders are very involved in the day to day operations of the company, and we take total responsibility for this issue. We have grown over the past 12 years thanks to the loyalty of our customers and their satisfaction with our carefully crafted products. It’s very disheartening to see how this oversight has caused so many concerns and issues for our customers. This is extremely upsetting for us, as each person at our company cares deeply about the integrity of our products and doing the right thing for our customers.
I hope you will share this with your readers and let them know that we would greatly appreciate the opportunity to personally apologize to anyone who is unhappy with our company. Please let them know, they can email their contact information to email@example.com and we would be happy to talk with them directly.
In summary: Jack Black will be adding full ingredient lists for all of their products on their website (full ingredient lists for their lip balms are already added and viewable). The only product that did not have a full ingredient list printed on the packaging was their Lip Balm. They have increased the size of the tube in order to print the full list of ingredients and that all current inventory reflects these changing.
Reader Lolaris asked me whether I had heard about an incident with Jack Black, concerning one of my most beloved products, their Lip Balm, in today’s Temptalia Asks You. I hadn’t, but I was extremely disappointed with what I learned. Jack Black Lip Balm was sold in tubes with shrink wrap packaging but no box. On the back of each tube, there are ingredients, both active and “other” ingredients (I suppose that since it didn’t say “Inactive” I should have known it was incomplete…). The list on the tube matches the list found on retailers like Sephora, SkinStore, etc. that have a breakdown of ingredients under “Ingredients.”
There are times where brands do not give out ingredient lists online about a product, and they may call attention to the most beneficial ingredients, but this is almost always done as a marketing method and as part of the description. Jack Black, on the other hand, has a list of good-for-you ingredients that looks very much like the ingredient list. After reading through some of the comments made by Jack Black on their Facebook page (not users’ comments, the brand’s comments addressing this incident), it is a disheartening event.
Jack Black indicated that they recently changed the packaging to comply with FDA regulations and apologized for causing confusion. Here is their comment:
“The lip balm formula has not changed, what did change is the package labeling. We made a packaging labeling change recently, as required by FDA regulations, and that may have led to the confusion about some of the ingredients. We apologize for the confusion that was created when we made this change and are sending you a private message with more details.”
Not only is it extremely “confusing” to have ingredient lists on your product that look and feel like real ingredient lists (not “and includes good for ya things like shea butter and avocado oil!”) when it’s incomplete, but worsened when the retailers that carry your product are listing that same incomplete list as the seen on the tube. How can you apologize for creating confusion when the real ingredient list is nowhere to be found–until it starts getting printed on the box? (I imagine it has something to do with the recent FDA regulations regarding SPF labeling.) There is no reference on the tube that for full ingredient list, contact the company, go online, etc. (And their website does not provide any ingredient list for the lip balm.)
Sephora lists it being free of a laundry list of ingredients/types of ingredients, and SkinStore listed it as fragrance-free (but there is “Parfum” in it) — so I don’t know if both retailers are going off of the ingredients’ list that they have posted for all the world to see in order to make these determinations. The description of the product on Jack Black’s retail website does not make the claims re: ingredients that Sephora/SkinStore do. But even though the lip balm is now packaged with the full list of ingredients, I’d like to see retailers have updated ingredient lists listed online, too.
Ingredient Lists Found on Retailers’ Websites & Back of the Tube
Lemon & Chamomile Flavor
Active Ingredients: Octinoxate 7.5%, Avobenzone 3.0%.
Update: Reader Emi took photos of her tube (you can check out the photos below), but noteworthy is that lanolin (13%) and petrolatum (40.2%) are listed as active ingredients.
As a customer/consumer, I didn’t buy the lip balm for the ingredients, but I am not a consumer who does more than a casual skim over of ingredient lists as I’m not particularly sensitive to ingredients and there is only one ingredient that I look to minimize (silicone). However, there are many people who do read ingredient lists thoroughly for a variety reasons that range from being informed, curious, to more serious ones – like a lifestyle choice that might involve not using certain ingredients for philosophical or health purposes. This is why having access to an ingredient list is important and necessary.
I could go on a real rant tangent right now about the general unavailability of ingredient lists online for products on a whole, which is something that I can’t believe isn’t required by law (it’s already on the packaging — why can’t you make it accessible on your website). I will try to hold that back. Consumers aren’t stupid, so don’t treat us that way. Sorry for confusion? When your ingredient list is really double the length of what you have printed and published on the product people buy and in the places that people buy said product in, I think that amounts to more than confusion.
I would have bought and loved the lip balm if I had known the real ingredient list, because I don’t have a problem with what is in it. But now I’m extremely disappointed because I’ve been recommending this particular product over and over again to readers who may be more concerned with the actual ingredient list. I’m not ready to boycott, but it is a strike against them; something I will remember and keep an eye on, and I’ll be certainly be far more active about finding the next-best-lip-balm.
At the very least, it was serious and meaningful enough to me for the very fact that I’ve listed it as a holy grail beauty item for sometime, and I wanted to make sure that anybody that I may have recommended this to who also tried and enjoyed it, is aware of what exactly is in it, so they can determine if it’s still the right product for them.
P.S. — I think all consumers want is a little truth in advertising, more realistic claims, and an apology if a brand has done something wrong–a little acknowledgement and promise to do better would go a long way. Most aren’t going to hold a lifetime grudge, but the more you treat your customer like they’re stupid, the more likely they will.
These aren’t exactly my favorite topics to talk about, because I think that focusing on them can undermine the genuine passion and effort that a lot of beauty bloggers put into their blogs, but they are certainly important pieces of a larger puzzle. If it’s something you want to do full-time, it has to be a viable full-time job, which means you do need to earn money. There are also expenses like products, equipment, hosting, and technical expertise.
If you promise not to share it with anyone else, I’ll give you the magic secret to having a successful beauty blog! Are you ready? Remember, don’t tell anyone — I could get into big trouble for spilling all. Okay, the secret is high quality content and hard work pay off. Usually. Sometimes you need something called opportunity. For me, opportunity was coming in like gangbusters during a time when beauty blogging was just gaining its feet; not so early on that brands had no clue what blogs were, but early enough where there were fewer beauty blogs. Opportunity is often seeing what is needed and meeting that need before anyone else does.
It’s a tough nut to crack now. Sometimes, I just want to tell someone not to get into beauty blogging and find another niche that you’re equally passionate about. It’s completely saturated (and some argue over-saturated), which means that becoming successful takes longer and requires more work than it used to. It is not impossible, but it’s unlikely you’ll be an overnight sensation, or even an over-year sensation. If it’s a hobby, just a place for you to periodically share your thoughts, go for it; but if you’re really looking to make something out of it, just be prepared for an uphill battle. If you stick with it, the outcome is totally worth it! Beauty blogging is rather addictive
The most frequent question I get (seriously!) is, “How do I start my own blog?” followed by a few questions in the same vein. I’m not always able to answer everyone in detail, so I thought putting together a series of posts would be helpful for those interested, and then I can point future inquiries to a really in-depth answer! I thought the best way to start would be to tell you where and how I started, to give you a better idea of who I am, what level of knowledge I have, and how things have changed.
Support the U.S. Olympic Team and Make Waves with P&G Beauty
With the London 2012 Olympic Games just a couple of weeks away, the inspiring female athletes on the U.S. Olympic Team are looking to make history in London this year. We can show our support by coming together and making a digital “wave”—just like you’d see at a sporting event—but now everyone can see it and participate without being at the Olympic Games. These women train hard, but they need both physical and emotional strength to be at the top of their game!
Having an excellent support system is such a great way to ensure success–I know that I wouldn’t have been able to be where I am today without the love and support of my friends and family, as well as the encouragement of the amazing readers that are part of our community. When people are cheering you on, encouraging you to pursue your dreams, and are with you every step of the way, you get more motivated, driven, and just have that extra oomph to take you to the home stretch. Every day, try encouraging yourself and others around you, because there are so many things worth celebrating in each of us and we need to come together to support each other so we can all reach our goals!
P&G Beauty has developed a new Facebook application called Make Waves, which brings us together so we can support our phenomenal female athletes of the U.S. Olympics Team. You can join celebrities Giuliana Rancic and Whitney Port by participating in a digital “wave” to keep the momentum going through the Olympic Games in London. P&G Beauty is asking: “What lifts your game?” For me, it’s the love and support of my friends and family! You can join me in the Made in the Shade Wave!
P&G Beauty brands Always, Clairol, COVERGIRL, Head & Shoulders, Herbal Essences, Olay, Pantene, Secret, Tampax and Venus are proud of their commitment to help the U.S. Olympic Team and women everywhere achieve their personal best every day. Brands also have their own themed “waves” that you can join!
As part of P&G’s sponsorship of the 2012 Olympic Games, P&G Beauty brands such as COVERGIRL, Olay, Pantene and Secret have also pledged to donate $400,000 to the new P&G|Team USA Youth Sports Fund, enriching the health and wellness of young people by supporting youth sports programs across the country.