IT Cosmetics Radiant in Rose Vitality Cheek Stain
IT Cosmetics Radiant in Rose Vitality Cheek Stain ($24.00 for 0.136 oz.) is a rosy plum with subtle, cool undertones and a frosted, luminous sheen. MAC Sweet Samba (LE, $27.00) is lighter. theBalm Pinstripe (P, $22.00) is very similar. MAC Plum Foolery (P, $21.00) is less red. See comparison swatches / view dupes.
The blush has a soft, silky consistency that makes it incredibly blendable on the skin, despite being richly pigmented. It’s the kind of pigmentation where a little goes a long way, but thankfully the formula is forgiving enough that softening and diffusing color (even if you’ve over-applied!) is easily achieved. What I find neat about the product is that it looks a lot like a cheek stain once applied, but the texture is definitely powder. The finish seems like it might emphasize pores, but it gives a really soft, luminous finish that isn’t frosty once buffed and blended on the skin. For me, this shade lasted for almost ten hours before it faded slightly.