Thursday, November 19th, 2009

Celebrate with us as we reach 200,000 comments!

Just eight months ago, on March 21st, 2009, we celebrate reaching 100,000 comments.  Sometime today, we’ll reach the crazy-insane mark of 200,000 comments.  It’s amazing how the time flies, and thank you all so much for your comments, feedback, questions, and suggestions.  Your participation is such a vital necessity to this blog and making it a success!

So congratulations to all of you, for making 200,000 a possibility!

Saturday, November 14th, 2009

Temptalia Asks You

What information, products, etc. would you like to see me cover for Spring 2010?

As always, I’m most interested in how I can better serve and help you, so before I start preparing for what kind of content to earmark for the spring season (yes, I do mean spring).  I’d love to get your input on any particular products you really would love me to review, whether you want full reviews of certain spring launches, or if there’s some issue or concern you have that you’d love to see covered come January.

Here are some plans I can share with you now…

  • The Spring Season: Soft, light, pastel lips – nudes, beiges, pinks
  • Spring Collection Reviews – don’t have any specifics penned down yet, but definitely some of the usual suspects; I’d love to hear if you’re interested in full reviews OR just reviews of standout products (e.g. a palette) OR nothing at all? (This doesn’t apply to MAC — I will and always will review MAC Collections in their entirety.

I don’t make any promises to be able to fulfill everyone’s request, but when possible, I certainly will make every effort to do such.  Please note that I test very, very limited skincare (both for the sanity of my skin as well as the fact that skincare takes so long to review, so I am extremely selective)–but I definitely welcome your suggestions, I just wanted to be transparent about the process and all that :)  I only have one face!  (As my mom would say, “You only have two eyes, why do you need 200 eyeshadows?”)

I appreciate your feedback TREMENDOUSLY. I cannot stress enough how valuable and vital your feedback and suggestions are–they help me direct content and do the things and write about the products you are interested in, that help you, and help me serve you best.

Thank you!!

Saturday, October 31st, 2009

Breast Cancer Awareness ’09 Fundraiser:  The Final Stretch

For every cent that Temptalia readers raise between October 25th and October 31st, Temptalia will match total reader contributions up to $500. This means if readers donate $500, we’ll match those donations with $500 ourselves, and we’ll have raised a total of $1,000 together!

Every bit counts, so if you can only donate fifty cents, that’s fifty cents needed to help further the research efforts of the Breast Cancer Research Fund (our chosen charity). As of the publishing of this post, we have raised $826 towards our goal–so let’s work together and through matching, we can make our goal!  We’ll be matching contributions until it reaches $1,326 in reader contributions.  (But don’t let that stop you if you want to donate!)

Don’t forget — for every $5 you donate, you get a chance to win one of eight Pink-themed prizes. Read about the details here.

Wednesday, October 21st, 2009

Temptalia’s Breast Cancer Awareness Online Initiative

Last year, Temptalia readers raised $1,180 for The Breast Cancer Research Foundation. Every October is Breast Cancer Awareness month, and we renew our commitment to raising awareness about this devastating disease this year. Our goal for this year is $2,000–double last year’s goal, because I know the Temptalia community is strong and we can do it together!  Our chosen charity is The Breast Cancer Research Fund (BCRF).

As a thank you for your donation, for every $5 you donate, you are eligible for a chance to win an amazing thank you package. There will be eight winners in total. Winners will be drawn at random, and the first winner pulled gets to choose their thank you prize package, and then the next winner will be drawn and pick from the remaining seven prizes, and so on and so forth. This year we are giving away over $800 in thank you packages!

I would like to thank The Estée Lauder Companies’ Breast Cancer Awareness Campaign for donating the Think Pink! product prize package to help raise funds through our online initiative for The Breast Cancer Research Foundation. I would also like to thank Zapi for donating three Pink Zapis to further support our fundraiser efforts.

We hope you’ll join us in donating Pink during the month of October!

The thank you packagesContinue reading →

Saturday, October 17th, 2009

Last week, we asked for your feedback via a survey, and all of the responses we received were really great and just helped us develop a picture of where we are and what we need to change up in the future.  Here are some findings/explanations, just because the audience is split on some things, so I don’t want half of you to think we’re ignoring your suggestions–because the other half loves what you hate!  (I think the adage “you can’t satisfy everyone” applies!)

  • Drugstore vs. high-end:  about 15% of readers seemed to want more coverage of beauty products available at a lower price point, while 75% were happy that there isn’t a lot of coverage of drugstore brands.  Solution: Money-Saving Mondays — the theme is to cover and feature products that are more affordable, at least on a once-a-week basis.
  • MAC vs. non-MAC:  about 10% of readers feel like this blog is all MAC and nothing but, while 20% of readers say there aren’t enough posts about MAC (and about 5% say skip other brands and only write about MAC).  The majority of readers (about 75%) are satisfied with the level of non-MAC to MAC ratio.  Solution:  keep on keepin’ on.  If MAC keeps putting out a zillion and one collections per year, we’ll be there to cover it.  We’re still trying to do our best and cover other brands’ releases, too.  We can’t always get to all of them, but we certainly give it a go!
  • Reader Participation: about 20% of readers dislike at least one or two of participation-based posts (The Hit List, Rant & Rave, Temptalia Asks You, etc.), but the overwhelming majority loves to participate in these.  Solution: we’re going to take a look at our schedule and likely ditch Project Revamp (that’s your call to save it, if you wish) and potentially scale back others so that there’s some but not too much.
  • Sales/Deals: several readers commented on not wanting sales/deals clogging up the front page… Solution:  we already adjusted this about a month ago so that the majority of sales/deals are only posted on the deals page.  We’ll, of course, still feature some deals on the main page, depending on whether we think it’ll interest you, as well as the weekly deal round-up on Mondays.
  • Guest Posts/Submissions: some readers commented that they’d like to see guest posts/reviews/looks/tutorials.  Solution: we’ve actually always welcomed and asked for submissions — we just rarely get any!   We will try to make more “call to submit” posts throughout the year.
  • Rating System: there seems to be a fair amount of confusion over the rating system — some love the addition of it, others think it’s pointless.  Solution: at this point, I’m probably going to get rid of it.  It seems like it requires more explanation to avoid the confusion, which seems like it’ll clog up the post.  But to clarify here:  I don’t actively seek out products I dislike, which is why I don’t have a lot of “terrible” reviews.  I try and buy what I think I’ll like.  A “C” product is average – not bad, but not great; a “B” product is good, but I think there’s something better out there; and an “A” product is great, and it’s something I’d buy again.
  • Disclosure: a few readers were curious about how Temptalia will work with the FTC’s disclosure requirement.  Solution:  we have had a site-wide disclosure and policies page up for about a year now — in general (in the past), if I didn’t say I bought it, I probably didn’t.  But since the revisions came out (so about two weeks now), we’ve also implemented a post-by-post disclosure system.  (Anyone notice it? Here’s an example.)  We don’t do paid reviews, we don’t promise positive reviews–hell, we don’t guarantee we’ll review anything, period.  Bottom line, I review stuff I like/love or products I think readers are interested in.

There’s one major area that we could use further feedback on:  NAVIGATION.

It definitely seemed like a fair number of readers experienced some issues with navigating the site.  Because we are, quite obviously biased, we have no idea what’s wrong with it.  We can navigate the site just fine, darn it!  So to help us understand where you’re coming from, could you tell us what problems you’re having? What’s not working?  Maybe an example of a navigation that would work for such an unwieldy site such as Temptalia?

Any insight on making your site experience better, more streamlined, and just more enjoyable would be most appreciated. This is the time of the year where we start working on our layout and redesign, so all of your feedback is vital to the process.  (If you want change, you gotta speak up!)

Thanks so much for participating in the quarterly reader feedback survey!

(And, of course, if you have any additional feedback, suggestions, comments, or questions, you are always welcome to post them — whether on the blog or via email.)

Saturday, October 3rd, 2009


(And yes, those cupcakes were tasty!!)

Happy 3rd Blogiversary!

Three years ago, on October 3rd, 2006, the first post went live on Temptalia. In fact, 230 looks were posted on October 3rd–they span about a year’s worth of looks. Temptalia began as an archive for all of the makeup looks I was already doing previously. I would post them on the MAC Cosmetics Livejournal Community, but this way they were all in one place, easy to find and refer back to.

The very first review didn’t occur until October 21st, 2006, and it was a review on MAC’s Formal Black/Nocturnelle Collections — that’s holiday 2006, for those newer to MAC!  We have continued those reviews of the latest MAC collections to this day.

Can you believe in November 2006 we had less ten posts for the entire month? (September 2009 had 330!) It wasn’t until nearly a year later in September 2007 that the blog ramped up and started on the path that has led it to where it is today. In that same month, Temptalia published its first non-MAC review (Prescriptives’ 24 Hour Mascara), which truly marks the where the blog began to explore all brands and move beyond its original purpose.

It has evolved into a beauty lovin’ community; a place where we can share our favorites, our least favorites, and everything in between.  We discover new products together, anticipate the latest launches, and save each other from potentially disappointing purchases.  This is not just a blog to me; this is a part of me, this is my heart and my soul.  I breathe and live it and love every moment of it.

Let’s celebrate! Throughout the month of October (and likely part of November), Temptalia will be giving away over $3,500 in giveaways as our way of celebrating and saying thank you to all of you.  Stay tuned for a whole lotta fun!

To date, Temptalia has…

  • …received 180,635 Comments
  • …published 5,055 Posts
  • …written 825 Collection/Product Review-related Posts
  • …asked 731 questions under Temptalia Asks You
  • …created 697 Looks
  • …covered 150 Brands
  • …written 108 Tutorials

This is a day where I want to say thank you to everyone who has contributed and supported Temptalia.

To Readers: Every bookmark, every comment, every question, and every criticism has helped both me and the blog grow–as an individual, as a blogger, and as a blog. I started this when I was 20 and an undergraduate in college, and now I’m 23 and am a year and half away from getting my butt out of law/business school. I’m still young, but I’ve learned so much from all of you. I’ve become such a better person because of your kind words, your constructive suggestions, and your support. You all make Temptalia a dream come true; something I love to do, something that has given me a purpose.

To Family: My parents, sister, and all of my extended family — for your pride in my work, for your unwavering support in this endeavor. For pushing me when things get tough. For giddily recommending me to friends and coworkers and clients… who may not even know what lipgloss is. To my Dad who checks Temptalia to see how I’m doing. To my Mom who is always there to give me advice. To my sister who is currently working on the most tedious task to make the Temptalia archives cleaner. To my aunts and uncles and grandparents who dream even bigger dreams for me and drive me to find them.

To the Boy: For all of his knowledge and technical skills to keep Temptalia looking its best and running smoothly. There are so many things he does that are so essential to maintaining the blog that are invisible to the eye. But most of all, for all of the support he has given me. Through the tears and the smiles, the failures and the successes, he’s been there, every step of the way.

Thank you so much for all of your support throughout these past three years! It means more than I could ever tell you in words, and everyday I wake up and know that there’s this amazing community that I’m apart of and I’ve never felt happier.