LUSH Emotional Brilliance Color Cosmetics Launching in July
Spin the Emotional Brilliance Color Wheel to get a personalized color reading – choose the three colors that stand out the most and they will uncover certain words that reveal a little bit about your current state of mind. Then wear the color to feel the word, you word-up!
Introducing a brand new concept matching psychological needs to which color cosmetics one should wear.
This range – consisting of lip colors, eyeliners and eyeshadows – is less about wearing make-up that’s in-season or on-trend and more about wearing colors that shape your mood. Emotional Brilliance is a way to wear color that’s designed for you. Choose colors, each with a corresponding word such as Confident, Take Control or Glamorous, and they will be significant to your needs at that time – wear those colors and you truly wear the word. It’s the power of suggestion – if one believes enough in something, there will likely be a change in behavior.
Liquid Lips ($22.95)
This patent pending formula uses LUSH’s super softening Ultrabalm as a base, which is a simple blend of organic jojoba oil, candelilla wax and rose wax. All are intensely skin softening and soothing, they also carry pigment incredibly well. Lips will be brilliantly colored and left soft, smooth and deeply moisturised. Or, the effect can be softened by applying with a lip balm.
Liquid Eyeliner ($22.95)
Independent and Fantasy are the two eyeliners in the range that have a no-smudge, stay-put formula. As soon as you apply, the formula sets and is incredibly long-lasting. It’s made with a base of eyebright infusion, an herb with an ancient tradition of use for eye area.
The other eyeliners are made with the same base as the cream eyeshadows, which doesn’t set straight away so there is time to blend. These beautiful colors are easy to use to create a softer, more refined look.
Cream Eyeshadow ($22.95)
The eye creams can be bold and colorful or less dramatic as the base softens easily into the skin. The base is a soothing rose petal infusion and skin-softening almond and jojoba oils, so will really care for this most sensitive area. There’s also glycerine to help carry the color beautifully over the eye. The cupuacu butter helps to set the color pigment nicely, so these eyeshadows and eyeliners offer beautiful color that stay in place and last.
Availability: The Emotional Brilliance launches July 21, 2012 in all LUSH stores worldwide and online at www.LUSH.com