Oooh, something looks a little different! After blogging for 10 years, it was time for a fresh look and feel! Our new logo was designed by the very talented Tara Esposito (highly recommend her; she was fantastic to work with, creative, and even the initial comps were all logos I could have seen used). From there, we spent the last three months working on an updated design with a lot of changes to the code itself. The redesign process was focused on two aspects: 1) improving the user experience on mobile (and small devices), and 2) improving consistency across style and elements across the site. Temptalia is a lot more than just a blog, and we recognize that it can be completely overwhelming, especially for readers who are newer to the site!
For mobile, we tried to address the following: 1) more important information within the first screen as much as possible, 2) reduce scrolling, 3) minimize unnecessary space on left/right/top/bottom to maximize what you see one each screen. When it came to consistency in styling, it was primarily about using the same terminology more consistently throughout the site along with simplifying product badges and then using different sizes. It was also about further prioritizing what actions are available and where, and being more in sync about what pieces of information are most important on the blog, compared to the Dupe List or the Foundation Matrix.
As always, please let us know of any errors either in this post or if it seems like a larger issue, please don’t hesitate to reach out to Nick at nick[at]temptalia.com.
Below, I’ll discuss some of the larger changes made: