Bite Beauty Lush Lip Wipes
Bite Beauty Lush Lip Wipes ($12.00 for 10; $22.00 for 30) are supposed to “remove color, replenish, and mattify.” The moistened wipe says it will “soothe and hydrate while removing your old lip color.” Even if this was an amazing lip color remover, it’s a product that really only makes sense in a more in-case-of-emergencies situation where you just have to remove your lip color on the go, but you’re paying for the convenience. I didn’t like the feel of the product, its efficacy, the size of the wipe, or the way it left my lips feeling after removing the color.
Each wipe is about 4.15″ x 1.65″ — it really is a lip wipe! — but the size is awkward to hold/use, because there’s not a lot of free edge for you to hold while removing the lip color. To remove lip color, I needed a few swipes — I find removal easier and gentler with Neutrogena’s and MAC’s Wipes (both the ones I have at home). I use MAC Wipes for removing lip color when I’m swatching, and it’s the best for removing stubborn lip color with little effort (or wear/tear on the lips), whereas this felt like it required more work and wiping. My lips felt dry (almost puckered–very textured when I looked at them in the mirror), sticky, and a little raw, after using, so it absolutely didn’t soothe or hydrate for me. The wipe itself was well-moistened, but it seems like it has more slip and a smoother surface, so it doesn’t grip the lip color and lift it off as effectively as other remover wipes I’ve tried. I used five of the ten wipes on various lip products ranging from sheer gloss to more opaque, tacky gloss to beige lipstick to deep red lipstick, and I used one on bare lips.
I think there’s room for the convenience of makeup removing wipes, but I’m not sure why these are so much more expensive than even mid-end full-sized, makeup remover wipes (MAC at $0.44/wipe, though if you buy the 100-bulk pack they are $0.29/wipe, Estee Lauder at $0.44/wipe). Bite Beauty’s product pricing is mid to high-end, so it should be priced similarly. Instead, they’re $1.20/wipe or $0.73/wipe if you purchase the larger pack (the larger pack would be more comparable to the $0.44/wipe packs from MAC and Estee Lauder). I think that even considering the individual packaging costs, these still seem overpriced (relative to Bite Beauty’s price point on other products) given that Bite’s wipes are much, much smaller and yet they’re 66% more expensive. Even MAC has a 30-pack demi-sized option for $10 ($0.30/wipe) for travel. The pricing on these reflects a higher-end, luxury price point, e.g. Koh Gen Do’s wipes, which work out to be $1.30/wipe (full-sized, though), which makes the pricing inconsistent with Bite Beauty’s product range. Note, I’m not saying these should be priced like a mass market brand’s wipes, but they should be more in line with brand’s pricing range, and it seems these fall outside of it.
I really enjoy a lot of Bite Beauty’s products, but this was a flop for me as far as the actual product went. It just didn’t remove lip color that easily, and it didn’t make my lips feel better, hydrated, or soothed after using. There was also a weird, sweet but chemical-y taste.