shu uemura Celebrity Beige Rouge Unlimited Lipstick
Something Beige and Coral for the Holidays
shu uemura Celebrity Beige Rouge Unlimited Lipstick ($30.00 for 0.11 oz.) is a warm-toned, light-medium orange with a soft beige tint. It has a glossy finish and subtle shimmer running through it. Burberry Devon Sunset is pinker. Bobbi Brown Guava is similar, slightly more muted. MAC Jazzed is lighter. MAC In a Heartbeat is noticeably lighter.
The Rouge Unlimited formula is supposed to have “rich moisture and long lasting comfort” with “high color payoff and fidelity.” It has such a slick consistency–like a lipstick-lipgloss hybrid–yet delivers nearly opaque color coverage. There’s a subtle translucency that keeps it from looking too thick or heavy. The creaminess enables it to apply to glide on effortlessly, and it is a very hydrating formula. It doesn’t last longer than three hours on my lips (an hour shy of my typical four-hour average), which wasn’t completely unexpected, given the slickness of the formula. It’s lightweight, though, and it is comfortable to wear.