Giorgio Armani #400 Flash Lip Lacquer
Giorgio Armani #400 Flash Lip Lacquer ($29.00 for 0.22 fl. oz.) is a is a bold, bright red with subtle, cool undertones and a glossy shine. (I expect this to look cooler-toned on cooler complexions, as it comes off more neutral against my warmer tones.) NARS Norma is slightly cooler-toned. MAC Driven By Love is darker, more shimmery. MAC Send Me Sailing is less pigmented. MAC Russian Red is similar. Dior Ceremony Red is more shimmery, cooler-toned. Chanel Fatale is less pigmented. See comparison swatches.
This shade had mostly opaque color coverage, but there was some translucency that allowed the natural lip color to come through but very subtly. It has a high-shine, glossy finish that wears and lasts well, plus the color wears even beyond that. When I tested it, the glossiness lasted four and a half hours, and then it was a duller shine (but not totally matte) that continued on for another two hours (six hours total of good wear). The consistency is medium-weight, has a gel-like feel so it molds and clings to lips but not in a bad way, and has a light tackiness. It’s very comfortable to wear and nicely hydrating. At a very, very close range, there is some minor settling of the color into lip lines, but it isn’t noticeable from a normal viewing distance.