Marc Jacobs Seduce Me (128) LoveMarc Lip Gel
Marc Jacobs Seduce Me (128) LoveMarc Lip Gel ($30.00 for 0.12 oz.) is a medium-dark berry red with a creamy, luminous finish. Urban Decay Catfight is warmer, redder. Urban Decay Venom is more berry-hued, darker. Tom Ford Violet Fatale is more purple. MAC Rebel is more matte, slightly less red. Guerlain Girly is slightly pinker. MAC Scan-delicious is pinker. See comparison swatches.
The formula is touted as “highly pigmented” with a “sleek, hydrating shine.” It’s also supposed to “gently [plump] with unique 3-D optical volumizers.” It’s very nearly opaque applied to lips, and it’s mostly opaque in a single pass at that, and the finish is certainly high-shine–it has a glossy shine. I didn’t feel any tingle or sign of lip plumping, and I couldn’t visually detect if my lips were really any larger than they were before, but the glossy finish did give the illusion of fuller lips. The consistency is thin, feels water-based so it has some slip and wetness to it, and creamy enough that it glided across lips without pulling or tugging. It was lightweight, lasted five hours when I wore it, and was somewhat hydrating while worn. The lipstick was vanilla-scented but has no discernible taste. This is the only shade I’ve tried, but I hope to try at least a few more to verify performance within the range.