Alima Cosmetics is an all-mineral makeup brand. In their introduction, they state that their products are free of irritants and are 100% natural, thus suitable for all skin types and shades. One of the great things about Alima is that they even have a 101 section for beginners. When you have a brand that is solely about mineral makeup, the selection is much larger–this is something I really liked. I also like that they provide ingredient lists to their products that aren’t buried within the site. Also, when you look at swatches, they have some of the better swatches I have seen overall–the colors seem fairly accurate and true-to-color.
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