Mineral Makeup Brand Spotlight: Alima Cosmetics

Alima Cosmetics is an all-mineral makeup brand. In their introduction, they state that their products are free of irritants and are 100% natural, thus suitable for all skin types and shades. One of the great things about Alima is that they even have a 101 section for beginners. When you have a brand that is solely about mineral makeup, the selection is much larger–this is something I really liked. I also like that they provide ingredient lists to their products that aren’t buried within the site. Also, when you look at swatches, they have some of the better swatches I have seen overall–the colors seem fairly accurate and true-to-color.

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Mineral Makeup aka ESCA Makeup aka Natural Makeup – What is it? What does it do?

Mineral makeup are products that contain all natural minerals found in the earth. It lacks certain ingredients like preservatives, chemicals, and dyes that are prevelant in the typical cosmetic market. With the push for eco-friendly makeup, green makeup, and simply trying to go more natural with our beauty routines, mineral makeup has really taken off.

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