Gucci Audacious Color-Intense Lipstick ($39.00 for 0.12 oz.) is supposed to “grip the lips for bold, saturated color” while feeling “weightless.” It is supposed to have “incredible coverage in a single swipe.” I had a good experience (aside from taste) with one shade, and a less impressive experience with the other shade I purchased. Both were pigmented, though, and they wore for a good length of time (see below for wear times).
The formula is scented with “Blue Chocolate,” which I have no idea what that translates to (initially, I thought it was a scent they had, but I couldn’t find anything on it). It has a sweet, vanilla base with a little earthiness, but it has a “perfume-y” feel overall. The scent is noticeable applied, not just in the tube, and it created a constant taste of soapiness when I wore both shades. As in, for the entire length of time I wore each shade, I felt like I had a bar of soap in my mouth. I don’t normally have issues with taste on most products. You may be less sensitive to taste, or may taste more appetizing to you, so your mileage may vary.
You may be wondering what the difference is between the Audacious Color-Intense formula and the Luxurious Moisture-Rich formula. The description Gucci gives for the latter is that it “delivers bold color with an opulent finish” that “moisturizers” with “incredible coverage in a single swipe.” The reality is that the Luxurious Moisture-Rich formula really only seems to emphasize that it’s hydrating (and has an “opulent finish,” which could mean anything!). My experience was that the Luxurious Moisture-Rich formula is more emollient, thinner, and has a wetter feel overall; the finish is glossier, the wear is shorter (in comparison), and is slightly more hydrating (but both formulas are hydrating). I actually wore Bitter Grape on half my lips with Tiger Lily on the other half (they’re very similar in color), and the difference is fairly pronounced in that side-by-side, particularly when I pressed my lips together. The Audacious formula holds onto lips (but not in an uncomfortable, clingy way) and therefore tends to wear longer and has a less glossy finish.
Gucci Bitter Grape Audacious Color-Intense Lipstick ($39.00 for 0.12 oz.) is a purpled-berry with cool undertones and a light dusting of violet shimmer. The shimmer is fine and subtle enough that it doesn’t really seem to be present indoors–only under sunlight. It had semi-opaque color coverage with a noticeable translucency where the natural lip color did come through. It had a lightly glossy finish, and it wore well for five hours. It was lightly hydrating while worn. Gucci Beauty Tiger Lily (P, $39.00) is brighter, cooler-toned. Marc Jacobs Beauty Cabaret (146) (LE, $30.00) is less shimmery, lighter. MAC Primrose (LE, $16.00) is warmer. Inglot #293 Lipstick Cream (P, $12.00) is less shimmery. YSL Forbidden Burgundy (12) (P, $34.00) is less glossy, redder. Urban Decay Venom (P, $22.00) is brighter. MAC Rebel (P, $16.00) is brighter. Guerlain Flirt (LE, $35.00) is similar. Guerlain Bee (LE, $51.00) is more muted. See comparison swatches / view dupes.
Gucci Fever Audacious Color-Intense Lipstick ($39.00 for 0.12 oz.) is a brightened, coral-orange with with subtle, very fine gold shimmer. It had opaque color coverage and a luminous finish. I had a lot of application trouble with this one (and it doesn’t seem to show up as much in the photos as it does in real life), as it is overly-clingy so it clings to itself and clumps up on the lips and will catch on any imperfections on the lips. It tugged a bit during application, but it didn’t feel dry. This shade wore well for four and a half hours. Tom Ford Beauty Twist of Fate (LE, $50.00) is more orange. NARS Juliette (P, $32.00) is lighter, pinker, less shimmery. Too Faced Melted Coral (P, $21.00) is lighter, brighter, less shimmery. Bite Beauty Cin Cin (P, $24.00) is more orange. MAC Dreaming Dahlia (LE, $16.00) is sheerer. Givenchy Croisiere Coral (310) (LE, $36.00) is less shimmery. MAC Style Surge (P, $22.00) is similar. See comparison swatches / view dupes.