Too Faced Melted Liquified Long Wear Lipstick ($21.00 for 0.40 fl. oz.) is a new (and permanent) formula that’s supposed to have “intensely saturated lip color with a precise tip applicator.” Too Faced says it has “the shine of a gloss, lasting power of a stain, and pigment-packed color of a liquid lipstick.” The consistency is light-medium–not too thick but not runny or watery–and is squeezed out of the tube through a flocked, angled applicator. All of the shades below were richly pigmented, and it seemed like a little went a long way, so don’t squeeze too much at once. The application of the colors was smooth, and each shade delivered even, opaque color that didn’t settle into lip lines or feather/bleed outside of the natural lip line. They wore for hours and hours (actual wear time noted below), and they were neither drying nor hydrating over time. The finish is a satin, which turns to a matte after three to four hours of wear, but they never fully set, so these aren’t transfer-proof. Here are the first three that I tested, with the next set to come soon–stay tuned!
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