ColourPop Drive In Ultra Matte Liquid Lipstick
ColourPop Drive In Ultra Matte Liquid Lipstick ($6.00 for 0.11 fl. oz.) is described as a “mid-tone bright magenta.” It’s a lightly brightened, medium magenta purple with cooler, pink undertones and a flat, matte finish. It had mostly opaque coverage, but there was almost a veil of translucency there, yet the color went on evenly and smoothly for the most part. It dried down fairly quickly but to a very soft, lightweight texture that didn’t transfer or flake. This shade lasted well for eight hours and was slightly drying after six hours of wear. Colour Pop Lychee (P, $6.00) is darker. Anastasia Vintage (P, $20.00) is darker. Kat Von D L.U.V. (P, $19.00) is darker. MAC RiRi Boy (LE, $16.00) is lighter, cooler. MAC Heroine (P, $16.00) is darker, warmer, glossier. Urban Decay Bittersweet (P, $22.00) is darker, less glossy. Bite Beauty #007 (LE, $36.00) is darker, less glossy, less shimmery. See comparison swatches / compare dupes side-by-side.
ColourPop Zipper Ultra Matte Liquid Lipstick ($6.00 for 0.11 fl. oz.) is described as a “deep blackened purple.” It’s a dark, eggplant purple with slightly warmer, pink tones and a matte finish. This shade was difficult to apply, as it wasn’t opaque and looked uneven on the lips. When I tried to smooth out the color more, it was already drying down, so some places were thicker than others (notably, on the middle of my lower lip, it looked bumpy). The finish is mostly transfer-resistant. The color lasted for seven hours on me with a stronger fade through the center of the lips than with some of the other shades. It was somewhat drying after five hours of wear. Colour Pop Lychee (P, $6.00) is lighter, brighter. Anastasia Vintage (P, $20.00) is lighter. MAC Heroine (P, $16.00) is lighter, glossier. Maybelline Vibrant Violet (P, $7.99) is darker, less glossy. See comparison swatches / compare dupes side-by-side.
Formula Summary: ColourPop Ultra Matte Liquid Lipstick ($6.00 for 0.11 fl. oz.) is a long-wearing, pigmented lipstick that starts off glossy and dries down quickly to that super flat matte finish. They have minimal transfer with some of the lighter shades having almost none for the first few hours of wear, but any time you’ve had a meal, they lose that transfer-resistant quality to a noticeable degree. They tend to wear anywhere from six to ten hours with darker shades maintaining better color coverage and wear over a longer period of time. Some shades get a little drying about two-thirds to three-fourths through the wear, while a few shades have been fairly non-drying even many hours into wear. They fade away evenly with most color loss occurring from the center of the lips if eating a more oil-based meal but the majority of color survives a meal. Reapplication has been hit or miss and tends to depend on how well it wore away and how easily the shade applies normally, but reapplication tends to emphasize the lip’s natural texture significantly compared to initial application and gives lips a very wrinkled, dried-up look. I’ve layered gloss on top of some shades with moderate success, though it will obviously lose the matte finish and will transfer and I’ll get tiny flakes where the matte lip color has lifted by mixing with gloss but has been pretty minimal. The formula had no discernible taste or scent. After playing with the packaging and the tubes, it appears that about 16 of the 25 shades I received were significantly overfilled and had regular overflow of liquid lipstick coming out of them for about 15 open-and-closes where I needed to use a makeup removing wipe to clean the rim of the tube prior to closing or else the lipstick would ooze out of the closing. I have not had this issue with any of my other liquid lipsticks (Anastasia, Hourglass, Kat Von D, Make Up For Ever, Stila) personally, though readers reported experiencing similar issues with Anastasia and the previous Kat Von D packaging.