Bobbi Brown Ultra Violet Sheer Color Lip Gloss ($23.00 for 0.24 fl. oz.) is described as a “sheer violet pink.” It’s a sheer pop of purpled pink with cool, berry-like undertones. This formula is supposed to be sheer, so the color is just right; it’s noticeable but not dominating and lets the natural lip color come through. I couldn’t think of a perfect dupe for the color, though. Illamasqua Move has similar coloring but it’s opaque, so it looks very different.
Bobbi Brown Cosmic Pink Sheer Color Lip Gloss ($23.00 for 0.24 fl. oz.) is described as a “sheer neon pink.” If the formula name didn’t give it away: this gloss is designed to be sheer. It may look neon pink in the tube, but it gave my lips a tinted pink look–just a more intensified pink of my natural lip color (which looks like a corpse’s lips). Chanel Pink Pulsion is a bit more pigmented. MAC Electro Lush is more pigmented and shimmered.
The Extreme Sheen formula is supposed to have high-shine, rich pigment, no feathering, and be moisturizing. The brand’s description is frustrating, because while some shades are most certainly intensely pigmented, many of the shades are sheer and seem sheer in a deliberate way. In this instance, Imagine is semi-opaque but my natural lip color peeks through because the pigmentation is primarily in the form of shimmer. On more pigmented lips, I would expect this to look rather different.
The collection features four limited edition (and one permanent) shades of MAC Plushglass ($19.50 for 0.14 fl. oz.). These include: Butterfly Dream (mid-tone violet with blue pearl), Confetti (bright orange coral with soft pearl), Fashion Fanatic (creamy pale pink), On a Holiday (bright pink with blue pearl), and Pretty Plush (extra soft pink with white pearl).
The collection features five limited edition shades of MAC Kissable Lipcolour ($19.00 for 0.17 fl. oz.). These shades include: Enchantee (light blue pink), Flaunting It (grey mauve), Scan-delicious (blue fuchsia), So Vain (muted dirty coral), and Woo Me (light pinky nude).
Milani Photo Flash Lip Flash Gloss Pencil ($6.49 for 0.10 oz.) is described as a “fuchsia with gold and fuchsia shimmer.” I wouldn’t really describe it as fuchsia; it’s more of a pink-tinged red with fuchsia and red micro-glitter. When applied, the color coverage is mostly opaque, and it looks like a really juicy red with just enough translucency to give it that pinky-red coloring. The formula is supposed to be highly pigmented, extra glossy, and contain “moisture-rich” ingredients. It’s not supposed to feather or feel sticky either.