MAC Anything But Demure Vamplify Lipgloss ($20.00 for 0.14 fl. oz.) is a muted, medium mauve-pink with warm undertones and a smattering of fine, gold pearl. It had good pigmentation that went on evenly, though I noticed some of the gloss welled up in lip lines. It wasn’t too noticeable from a normal viewing distance, though. The gloss was comfortable to wear and wore well for four and a half hours. The formula was hydrating for me. Tarte Double Tap (P, $20.00) is less shimmery, darker (95% similar). Anastasia Vintage (P) is lighter (90% similar). Tarte Snap (P, $20.00) is less shimmery, darker (90% similar). MAC It's a Strike (LE, $20.00) is lighter (85% similar). Sephora Earth & Fire (35) (P, $12.00) is lighter, less pigmented (85% similar). MAC Deelight (P, $20.00) is lighter, warmer, lower quality (85% similar). MAC Viva Glam Ariana Grande 2 (LE, $15.00) is lighter, cooler (80% similar). NARS Chelsea Girls (P, $26.00) is lighter, warmer (80% similar). See comparison swatches / view dupes side-by-side.
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