Burberry The Beat is the fresh, new fragrance from the iconic house of Burberry. This youthful scent merges the energy of music, fashion and dance with an irreverent twist to embody the hip, British It-Girl. Agyness Deyen, International Top Model personifies this girl from her punky hair to her personal style. “Young, Modern, Energetic, Dynamic, Expressive, Fun, Vigor, Verve, and Spiritedness… all words that describe the mood, inspiration and sense of ebullience that we wanted to evoke as we created The Beat,” says Burberry Creative Director – Christopher Bailey. A sparkling woody floral, with notes of Ceylon tea, bluebell and iris combine for a sexy and contradictory fragrance. Further celebrating the energy of music – UK music sensation, The Fratellis have partnered with Christopher Bailey to create a special track entitled, The Beat.