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Morphe x Jaclyn Hill Eyeshadow Palette

01/22

Morphe Jaclyn Hill 35 Color Eyeshadow Palette (Jaclyn Hill Edition)

Morphe Jaclyn Hill 35 Color Eyeshadow Palette (Jaclyn Hill Edition)

Morphe Jaclyn Hill 35 Color Eyeshadow Palette (Jaclyn Hill Edition)

Morphe Jaclyn Hill 35 Color Eyeshadow Palette (Jaclyn Hill Edition)

Morphe Jaclyn Hill 35 Color Eyeshadow Palette (Jaclyn Hill Edition)

Morphe Jaclyn Hill 35 Color Eyeshadow Palette (Jaclyn Hill Edition)

Morphe Jaclyn Hill 35 Color Eyeshadow Palette (Jaclyn Hill Edition)

Morphe Jaclyn Hill 35 Color Eyeshadow Palette (Jaclyn Hill Edition)

Morphe Jaclyn Hill 35 Color Eyeshadow Palette (Jaclyn Hill Edition)

Morphe Jaclyn Hill 35 Color Eyeshadow Palette (Jaclyn Hill Edition)

Morphe Jaclyn Hill 35 Color Eyeshadow Palette (Jaclyn Hill Edition)

Morphe Jaclyn Hill 35 Color Eyeshadow Palette (Jaclyn Hill Edition)

Morphe Jaclyn Hill 35 Color Eyeshadow Palette (Jaclyn Hill Edition)

Morphe Jaclyn Hill 35 Color Eyeshadow Palette (Jaclyn Hill Edition)

Morphe x Jaclyn Hill Look | Look Details

Morphe x Jaclyn Hill Look | Look Details

Morphe x Jaclyn Hill Look | Look Details

Morphe x Jaclyn Hill Look | Look Details

Morphe x Jaclyn Hill Look | Look Details

Morphe x Jaclyn Hill Look | Look Details

Morphe x Jaclyn Hill Look | Look Details

Morphe x Jaclyn Hill Look | Look Details

Jaclyn Hill

Morphe x Jaclyn Hill Eyeshadow Palette ($38.00 for 1.98 oz.) contains 35 eyeshadows with most of them living within the warm, neutral family, but there were a few pops of color as well. The eyeshadows are supposed to have “the best color payoff” and “amazing application.”

The shimmery shades had a denser, creamier consistency–the kind that you can tell there are silicones in it–and will work best with someone with a slightly heavier hand or uses firmer brushes (I was able to use my go-to MAC 239s for the most part). If you use a really light hand with this type of formula, you just won’t pickup much product on your brush. The shimmers were quite pigmented with seven- to eight-hour wear (without a primer).

The matte eyeshadows weren’t thin but were not quite as creamy as some of the best matte eyeshadows on the market. The pigmentation varied from medium to opaque, but the majority of the matte eyeshadows that seemed less pigmented were buildable and blendable on the lid. They largely performed much better in practice than just swatched, which could be a matter of surface area (a third of the lid is far less than one’s arm) or difference in overall texture (my arm is dry, my lids are normal), even though I used similar brushes for swatching and applying.

There has been some drama with respect to color selection, naming scheme, whether the formula is different or better than Morphe’s products typically, and the increase in pricing. Here are some of my generalized thoughts:

The color selection is predominantly warmer neutrals with a mix of shimmers and mattes, and then there are a few pops of color thrown in–and those pops of color actually run cooler. While the pops of color are undoubtedly pretty, I actually found them harder to incorporate with a lack of coordinating more cool-toned/neutral-toned transition shades. I also thought it was odd not to have more of a satin-to-pearl finish in a beige color, especially given that Enlight and Beam were rather similar–one could have been more of a satin, which I think would have made it a more versatile piece in the palette. Like all palettes, whether the color selection will work for you will depend on how you expect to use the palette, whether you want it to work as a standalone palette or will pair it with other products, and what your coloring and preferences are. Overall, if you’re really into warmer neutrals, there are plenty to choose from.

There’s no reason for me to address the names as Jaclyn Hill, who is the collaborator for the palette, outlines her choices in her video here, so you can get that information first-hand if you are so inclined. For those who had no idea what the acronyms meant (that included me), M.F.E.O. stands for “Made For Each Other” and S.B.N.” stands for “Smoky But Natural.”

I’m not overly familiar with Morphe’s formula but saw such a high number of requests to review this collaboration that it inspired me to finally give the brand a try. I picked up one of their popular 35-pan palettes (35O) as a point of comparison, but it is actually their 25-pan palette formula that is more comparable with respect to ingredients to the formula used in the Jaclyn Hill palette. The lists are very similar, but kaolin is added in the Jaclyn Hill palette’s ingredient list as the third ingredient, which may or may not have a notable impact. I did make a second purchase for the 25-pan palettes to see but don’t expect to have those for a week or longer (I expedited my original order). With respect to the 35O, the shimmers in the Jaclyn Hill palette were similar but sometimes denser or “thicker” in a way–like they were more cream than powder, while the mattes varied as well with some being comparable and some being more substantial in the Jaclyn Hill palette (smoother, not as thin).

Jaclyn Hill spoke in her video (linked previously) about the price increase and said that Morphe used new machinery and more expensive colorants to create the product and that every shade was pressed specifically to make that shade the best it could be. I personally think that it is on the brand to manage their costs of development with respect to new machinery, securing time on a line, or whatever–those are costs of production, and investing back into your business is part of growing and improving your business. As far as the grade or quality of particular ingredients, I’m certainly not sophisticated enough to notice it specifically (“ah, there’s the Rolls Royce of blue pigment!”) but like most things in life, there are tiers and grades of products (it reminds me of when I learned about carpet and different pricing tiers and why).

I spoke with a few insiders and they said that it isn’t uncommon to adjust the press from shade to shade or finish to finish. I can speak from experience that the pressure used to press a powder product can sometimes impact how it performs, but it really varies. For example, MAC matte eyeshadows have a much firmer press compared to LORAC matte eyeshadows. MAC matte eyeshadows often perform much better on the lid and are more buildable while still being quite blendable, but I have encountered stiffer/firmer eyeshadows that translate into products that look patchy and do not want to blend out at all. LORAC eyeshadows are so soft that they can feel powdery, dusty, or thin, and they can sometimes sheer out on their own or melt/fade quickly on the lids, but others love them for how blendable they are, as they are also rather forgiving.

I also talked to someone who produces eyeshadow palettes about the packaging, as the Jaclyn Hill palette uses cardboard compared to plastic on the 35-pan and 25-pan palettes Morphe has in their line-up. They actually said that cardboard can be more expensive than plastic. The actual cardboard used for the exterior of the palette also gets dirty very quickly as well (doesn’t seem to wipe off completely). A lot of brands that sell at $40+ have used cardboard (Too Faced, Tarte all come to mind), but I know some people prefer plastic over cardboard and vice versa. What I found odd about the palette at this price point was the lack of a mirror and names printed on the palette (even just on the back, though right under each shade would be ideal with 35 shades!). I think there could also have been more information included about the colors/names chosen on the palette (I mean, the back of it has a lot of real estate) as a more personal touch.

Morphe 35 Color Eyeshadow Palette (Jaclyn Hill Edition) Jaclyn Hill
Jaclyn Hill
Jaclyn Hill
8
Product
9
Pigmentation
8
Texture
7.5
Longevity
4.5
Application
82%
Total
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Persona Identity Eyeshadow Palette

01/09

Persona Identity Eyeshadow Palette

Persona Identity Eyeshadow Palette

Persona Identity Eyeshadow Palette

Persona Identity Eyeshadow Palette

Persona Identity Eyeshadow Palette

Persona Identity Eyeshadow Palette

Persona Identity Eyeshadow Palette

Persona Identity Palette | Look Details

Persona Identity Palette | Look Details

Identity

PĂ©rsona Identity Eyeshadow Palette Review ($32.00 for 0.48 oz.) includes 12 eyeshadows (each is 0.04 oz.) housed in a slim, cardboard palette. The brand is newer and only has only one product (this one!) available, and it is currently out of stock but a restock is coming soon. The brand described the formula as “highly pigmented” (but then also listed “buildable coverage,” which is my favorite contradiction but the brand’s swatches show opaque coverage, so that’s what I will hold it to). It’s an excellent eyeshadow palette for someone who likes slightly muted neutrals that are semi-opaque to opaque, long-wearing (around eight hours of wear), and very blendable. The shimmery shades had a tendency to “melt” on the lid, which made them more flattering on the lid and apply more seamlessly, while the mattes were easy to use. It is a little heavy on the mid-tones, so it may not work for all skin tones; I would love to see the brand release more curated palettes like these, though.

Persona Eyeshadow Palette Identity
Identity
Identity
A

Permanent

9.5
Product
9.5
Pigmentation
9.5
Texture
8.5
Longevity
5
Application
93%
Total

BH Cosmetics Club Tropicana Foil Eyes Palette

01/08

BH Cosmetics Club Tropicana 28-Color Eyeshadow Palette

BH Cosmetics Club Tropicana 28-Color Eyeshadow Palette

BH Cosmetics Club Tropicana 28-Color Eyeshadow Palette

BH Cosmetics Club Tropicana 28-Color Eyeshadow Palette

BH Cosmetics Club Tropicana 28-Color Eyeshadow Palette

BH Cosmetics Club Tropicana 28-Color Eyeshadow Palette

BH Cosmetics Club Tropicana 28-Color Eyeshadow Palette

BH Cosmetics Club Tropicana 28-Color Eyeshadow Palette

Club Tropicana

BH Cosmetics Club Tropicana Foil Eyeshadow Palette ($12.50 for 1.16 oz.) is a collection of brighter pops of color in the brand’s more shimmery formula. I’ve reviewed the Original Foil Eyes and more recent Foil Eyes 2 palettes in the past, and I find that the original is the easiest to work with across the palette, but Club Tropicana was the worst/hardest to use as-is. I think if you’re someone who enjoys very shimmery, sparkly, or metallic shades and typically works with a dampened brush or an adhesive base, you’ll find this palette useful and easier to use. There were just several shades that required a dampened brush to help improve binding and adhesion (for evenness) to the lid, and for me, traditional eyeshadow primer doesn’t do much as the issue was more texture/formula than a matter of pigmentation or longevity.

One thing I noticed was that the two previous Foil Eyeshadow Palettes contained 1.58 oz./1.60 oz. of product, whereas this one only contained 1.16 oz. The ingredient list was the same between Club Tropicana and Foil Eyes 2 (but the Original has a slightly different list/order of ingredients), so I’m not sure what accounted for such a dramatic decrease in weight. Even at 1.16 oz., it works out to be 0.04 oz. per shade, which is close to the average full-sized eyeshadow (0.05 oz.).

BH Cosmetics 28-Color Eyeshadow Palette Club Tropicana
B

Limited Edition

8
Product
9
Pigmentation
8
Texture
8
Longevity
4.5
Application
83%
Total
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Jouer Springtime in Paris Eyeshadow Palette

01/08

Jouer Springtime in Paris Eyeshadow Palette

Jouer Springtime in Paris Eyeshadow Palette

Jouer Springtime in Paris Eyeshadow Palette

Jouer Springtime in Paris Eyeshadow Palette

Jouer Springtime in Paris Eyeshadow Palette

Jouer Springtime in Paris Eyeshadow Palette

Jouer Springtime in Paris Look | Look Details

Jouer Springtime in Paris Look | Look Details

Springtime in Paris

Jouer Springtime in Paris Eyeshadow Palette ($40.00 for 0.59 oz.) contains 12 eyeshadows with several neutrals along with a few pops of color. Jouer’s eyeshadow formula is described as “highly pigmented,” “crease resistant,” and “long-wear[ing].” Some of the eyeshadows were richly pigmented, blendable, and lasted for around eight hours, while some shades had more of a medium color payoff or were powdery to work with and lasted six to seven hours. I noticed that the “mattes” in the palette often had a faint sheen, though one was noticeably shimmery on. For me, the quality was inconsistent across the palette, so any looks created ultimately faded unevenly or had issues where one shade applied beautifully but the next was uneven.

Jouer Eyeshadow Palette Springtime in Paris
7.5
Product
9
Pigmentation
8
Texture
8
Longevity
4.5
Application
82%
Total

Milk Makeup Silent Disco & Mermaid Parade Eye Pigments

01/03

Milk Makeup Silent Disco Eye Pigment

Milk Makeup Silent Disco Eye Pigment

Milk Makeup Silent Disco Eye Pigment

Silent Disco

Milk Makeup Silent Disco Eye Pigment ($24.00 for 0.34 oz.) is a blackened plum with warm, brown undertones and flecks of plum and pink sparkle. It had semi-opaque pigmentation, but it was hard to control the coverage and evenness on the lid except if I used a fingertip to sheer it out (but then it looked blotchy as this type of color often does at sheerer coverage levels). The larger sparkles seemed to impede the application and made the product lift from the area whenever I tried to even it out. It did not build up well, as it made the dried down texture uneven and chunky-looking. It lasted decently for nine hours but some larger pieces of product started to flake off.

The formula is supposed to be a “highly pigmented cream eyeshadow” that is “long-wearing” with a “soft, silky texture” that will dry “quickly without creasing” but is still “easily blendable.” I bought five shades (there are 11 in the range) and had good luck with three of them and found two to be more troublesome to use. It seemed like the more pearly shades were easier to use than the ones with larger sparkles. I wasn’t sure if the squeeze tube format was going to work, but it was fairly easy to dispense product without getting too much at once but product can get dried out and clog the opening.

The texture was smooth, creamy, and emollient enough to spread easily across the lid. They dried down quickly but I did not feel too rushed (I would still work one eye at a time, though). I noticed that they felt a bit heavier on the lids and had a tendency to cling and emphasize any texture on my lids (most noticeable on the inner portion of my lids). They lasted between nine and eleven hours on me with one of the more glittery shades crumbling over time. I applied mine using a flat, synthetic brush (like MAC 242) as well as fingertips, though I personally prefer brushes so that is what I reached for most of the time.

Milk Makeup Eye Pigment Silent Disco
D+

Permanent

6
Product
7.5
Pigmentation
7
Texture
8
Longevity
2
Application
68%
Total

Also In This Review

Zoeva Basic Moment Eyeshadow Palette

01/09

Zoeva Basic Moment Eyeshadow Palette

Zoeva Basic Moment Eyeshadow Palette

Zoeva Basic Moment Eyeshadow Palette

Zoeva Basic Moment Eyeshadow Palette

Zoeva Basic Moment Eyeshadow Palette

Zoeva Basic Moment Eyeshadow Palette

Zoeva Basic Moment Eyeshadow Palette

Zoeva Basic Moment | Look Details

Zoeva Basic Moment | Look Details

Basic Moment

Zoeva Basic Moment Eyeshadow Palette ($26.50 for 0.50 oz.) includes 10 eyeshadows in a neutral color scheme that leaned light to mid-tone in depth and had more neutral-to-warm undertones. The texture of the eyeshadows ran dusty to powdery, which seemed to make them shorter wearing (averaging seven to seven and a half hours) and more prone to sheering out on the lid. If you normally use primer, it would certainly go a long way to minimizing the impact of the texture and give you better coverage and longer wear.

Zoeva Eyeshadow Palette Basic Moment
8.5
Product
9.5
Pigmentation
8.5
Texture
7.5
Longevity
4.5
Application
86%
Total

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