Urban Decay Gash Eyeshadow ($17.00 for 0.05 oz.) is described as a “deep brick red.” It’s a coppered red with a soft, frosted finish. The texture is dense and buttery, and it applies smoothly with excellent color payoff. There is subtle shimmer coupled with a muted metallic sheen. It’s a lovely example of why Urban Decay’s eyeshadows are popular.
Le Metier de Beaute Innocence Eyeshadow ($30.00 for 0.13 oz.) is a red-tinted copper with a part frost, part metallic sheen. It’s a finely-milled, smooth, blendable eyeshadow that applies as well dry as it does wet (the metallic sheen is emphasized when used wet). The color payoff is rich, intense, but it did read redder in the pan than when I swatched it. I imagine my yellower undertones have something to do it and would expect someone with pinker undertones to see this pull redder on them.
Giorgio Armani Pulp Fiction (4) Eyes to Kill Intense Eyeshadow ($32.00 for 0.14 oz.) is a muted gray with a hint of brown and burgundy shimmer. theBalm’s Come Hither was the closest shade I could think of that was similar. It’s less brown, more obviously purple. It’s a complex mix of brown, gray, burgundy. When used wet, it appears browner, less gray, so it looks a touch darker. The color payoff is good but not fully opaque when dry or wet, and it doesn’t apply quite as evenly as other shades in the range.
There are many, many variations of this liquid eyeliner, which tells you a lot about the efficacy of the formula if so many brands have brought it into their lines. I find the formula, on the major points, to be largely the same and consistent across the different brands, but there are subtle differences in the consistency of the liquid liner itself as well as the applicator. The outer packaging only differs in labeling, color, and branding, but the caps are the same length and the ends have the same design. There are some similarities in color across the brands, but there are several shades that you will only find in one brand–the ones that overlap tend to be more basic shades like black.