24/7 Shadow Pencils: Sin, Lit, Midnight Cowboy, Rehab, Wasteland, Mercury
Urban Decay 24/7 Shadow Pencils: Part 1
For spring, Urban Decay’s launching a brand new product: 24/7 Glide-On Shadow Pencils ($20.00 for 0.10 oz.), which come in twelve different shades. There are six included in this post: Sin (champagne shimmer), Lit (sunny bronze shimmer), Midnight Cowboy (beige with fine gold sparkle), Rehab (taupey brown sheen), Wasteland (dark brown sheen), and Mercury (gunmetal grey sheen).
- Sin is a light-medium pink-beige champagne with a frosted sheen. It swatched very comparably to Sin Primer Potion–it seemed less frosty.
- Lit is a softened orange-gold with a frosted sheen. It’s actually similar to Guerlain’s Gold Eyeliner, but it has no similarity to either Eldorado (which is a yellow gold) or Baked (much darker, bronzy).
- Midnight Cowboy is a medium beige with flecks of gold glitter. The glitter seems finer than what is in the eyeshadow. I was crossing my fingers that this would resemble Midnight Cowboy 24/7 Liner (which is exclusive to the 24/7 Liner Anniversary Set), but it’s not. The liner is definitely lighter, a little warmer.
- Rehab is a dark red-toned chocolate brown with a smidgen of taupe. It is similar to Underground 24/7 Liner–a hair darker, cooler, perhaps, but it could be a potential skip in lieu of other shades that are less similar.
- Wasteland is a cool-toned olive brown with fine gold shimmer. It didn’t match up with any of the 24/7 Liners. It’s more like a mix of Stash and Bourbon but compares to neither alone.
- Mercury is a silvered gray with frosted sheen. It seemed warmer when swatched next to Gunmetal 24/7 Liner, which also looks bluer.
These really do feel like jumbo-sized 24/7 Liners–they are smooth, creamy, and glide across the lid with ease. I will say that these seem more pigmented than the 24/7 Liners. You really get true color with one stroke, and even lighter shades go on opaque. I wore Clinic (to-be-reviewed) on one eye and Midnight Cowboy on the other eye for twelve hours yesterday, and I didn’t experience any creasing. I wore them both all over the lid and above the crease, applied with the pencil itself, and straight on the lid (no primer).
I later wore just Rehab all over the lid and above the crease, blended out with fingertips, with Rehab over Urban Decay’s Primer Potion on one lid and by itself on the other. This test was more about blendability and how it would work over a base. It dries down quickly; it’s smudgeable and blendable for 15-20 seconds, but you’ll want to work pretty fast if you’re blending two or more of the Shadow Pencils together. Lighter shades like Sin, Lit, and Midnight Cowboy are beautiful all-over lid shades–for those mornings where all you have are two minutes to spare.
I thought it was interesting that there was very little overlap in the names. It seems like Urban Decay often uses the same names (and the corresponding shade) across product types (e.g. Ransom 24/7 Liner, Ransom Eyeshadow), but most of these are new names. Meaningless in terms of the product itself, but it made me curious as to what else we might see from Urban Decay in 2011. It also made me curious given that there are some shades that are rather close to existing 24/7 Liners.
They are shorter than 24/7 Liners (just over 5.5″), but they are definitely fatter–they also contain over twice the product (.10 oz. vs. 0.04 oz.) and only cost $3 more ($20 vs. $17). In terms of high-end products, they compare to NARS Shadow Pencils in look (doesn’t migrate), but they perform well, like MAC Shade Sticks (creamier, though). I’m pleasantly surprised at how the price/quantity worked out here. All in all, I’m liking these so far, and they make excellent colored eyeshadow bases that can also double as eyeliner. So far, I’ve found they adhere well to the lid without creasing or fading.
If you want to know more about how products are evaluated, read out Rating System FAQ!
- Product: 29/30
- Value: 8/10
- Ease of Use: 4/5
- Packaging: 5/5
RECOMMENDATION: If you like Urban Decay’s 24/7 Liners, I think you’ll like these. Whether you use these as eyeliner or as an eyeshadow, they work as well, if not better, than the 24/7 Liners–since they’re more pigmented but wear just as well.
AVAILABILITY: January 2011 @ urbandecay.com; early February 2011 @ Beauty.com, Macy’s, Sephora, & ULTA
Green Eyeliner: MAC Tealo, Korres #4, MUFE #16L, MAC Jade Way,
UD Mildew, shu uemura #07, UD Graffiti, tokidoki Sandy, MUFE #17L, CoverGirl
Green Glow, NARS Parrot Cay, Korres #12
Green Eyeliner Comparisons & Dupes
I’m always surprised by the sheer variety you can have within a single color. You have deep, muted, cool, warm greens. You have undertones. You have finishes. It’s just incredible how even a slight alteration to a color can change it.
- MAC Tealo Powerpoint Eye Pencil is a darkened green-based teal with a creamy matte finish.
- Korres #4 Eyeliner Pencil is a muted medium-dark green with a creamy matte finish.
- Make Up For Ever #16L Aqua Eyes is a muted medium green with green shimmer. It is a lighter version of Korres #4. (Review)
- MAC Jade Way Technakohl Liner is a dark teal with a softly blackened teal base. It is a tealer version of Urban Decay’s Mildew.
- Urban Decay Mildew 24/7 Liner is a dark forest green. It has a blacker base, and less teal and more green than MAC Jade Way. (Review)
- shu uemura ME Green 07 Drawing Pencil is a light-medium green base with a soft golden sheen.
- Urban Decay Graffiti 24/7 Liner is a medium grassy green with cool undertones. (Review)
- tokidoki Sandy Glitter Eyeliner is a medium grassy green with warmer undertones and gold glitter. It is yellower and a little brighter (plus has gold flecks) compared to Urban Decay’s Graffiti. (Review)
- Make Up For Ever #17L Aqua Eyes is a pale chartreuse green with strong gold sheen. It is a much lighter, paler version of CoverGirl Green Glow. (Review)
- CoverGirl Green Glow Liquiline Blast is a bright pop of chartreuse green with a lighter chartreuse sheen. (Review)
- NARS Parrot Cay Eyeliner is a pale sea foam green with a creamy matte finish. It is similar to Korres #12 but leans greener. (Review)
- Korres #12 Eyeliner Pencil is a pale aqua with a creamy matte finish. It is similar to NARS Parrot Cay, but it leans a little bluer.
SIMILARITY ALERT! (I don’t think any of these are close enough to call a true dupe, but there are a couple that are quite similar.) The general feel of Korres #4 Eyeliner Pencil and Make Up For Ever #16L Aqua Eyes are very similar, but Korres is a shade or two darker and has less shimmer. MAC Jade Way Technakohl Liner and Urban Decay Mildew 24/7 Liner also seem similar at first glance, though MAC Jade Way has less black in its base and is tealer, while Urban Decay Mildew has a blacker base and leans greener. Make Up For Ever #17L Aqua Eyes and CoverGirl Green Glow Liquiline Blast are both chartreuse greens, but CoverGirl Green Glow is much darker and brighter–less gold. NARS Parrot Cay Eyeliner and Korres #12 Eyeliner Pencil are also similar, but NARS leans greener while Korres leans bluer (but they are close!).
Product Formulas/Wear: All of these wear all day long on me except NARS Eyeliners, which migrate and smudge terribly on me. I urge you to check out the NARS review and comment section, because some readers had similar experiences while others had great ones! I have not tested shu uemura’s formula at this time. CoverGirl tends to need a second pass for true color intensity. I’m not a fan of tokidoki’s Glitter Eyeliners, because their texture is rather rough from the gritty glitter, but they wear fine.
Smashbox Eye Wish Eyeshadow Palette
Wish Big with Smashbox for the Holidays
Smashbox Eye Wish Eyeshadow Palette ($45.00) is a limited edition holiday palette that contains twelve eyeshadows, four cream eyeliners, and trial sizes of mascara and eyeshadow primer. It’s housed in a yellow gold flip-top rectangular box (think Urban Decay’s Book of Shadows). Inside the palette is a mirror along with a how-to booklet.
- 1 is a softened dark orange with gold sheen. It’s a touch sheer.
- 2 is a plum-tinged silver gray. This one was sheer.
- 3 is a yellowed beige with a matte finish. It wasn’t really chalky, but it was a little sheer.
4 is a pale warm pink. Nice pigmentation and very smooth.
- 5 is a molten bronze with warm amber undertones. It reminded me of MAC’s Amber Lights + Bronze mixed together. This was one of the nicest shades in the palette for its rich pigmentation and smooth texture.
- 6 is a pink-mauve with a frosted sheen. The pigmentation was nice with this shade.
- 7 is a medium blue with aqua-blue sheen and shimmer. It looked cooler in the pan, but it’s still pretty swatched–the sheen just seemed more noticeable in the pan.
- 8 is a soft medium-dark gray with a soft silver sheen. It had nice color pay off.
- 9 is a chocolate bronze with a soft frost finish. It went on easily and smoothly.
- 10 is a muted cool-toned purple plum. This was a little chalky.
- 11 is a deep peacock blue with a satin sheen. It could have been a little more pigmented, but it worked better during application than swatched.
- 12 medium-dark gray with a satin sheen.
- 13 is a chocolate brown with red undertones and flecks of pale gold shimmer.
- 14is a deep plum purple with light purple and pink shimmer.
- 15 is a deep teal-blue.
- 16 is a charcoal black with a silver sheen.
I want to specifically call attention to the fact that the liners are noted as generic “cream eyeliners.” Smashbox has a line of cream eyeliners called Jet Set, which have a good reputation, but these liners aren’t labeled as such, so I am going to assume (and hope) that they are not Jet Set liners. These liners take forever to dry, and they smudge easily–which is nice initially–but they don’t seem to stay in place at all for me. They just migrate, migrate, migrate, and this leads to… a migraine. Ha, ha. I couldn’t even get them to work well as a base, because they sheer out quite a bit and don’t set fast enough before settling into the crease.
I did like how Smashbox coordinated the columns of eyeshadows, though–and there are certainly a lot of looks one could do with this palette. There is a good mix of colors and neutrals, but I will say this palette leans on the cooler side, with the exception of the browns which are warmer. Overall, the eyeshadow quality is good across the board, with some shades being more average (like #1, 2, 3, and 4) and a couple (like #5, 6, and 9) being really nice with full pigmentation and smooth application. The lightest shades (#1, 2, 3, and 4) were the sheerest and more problematic. The texture of these didn’t seem quite as soft of Smashbox’s eyeshadows, but they were still soft, and overall, they seemed less powdery than typical Smashbox eyeshadows.
The palette includes 0.63 oz. worth of eyeshadow (works out to be 0.0525 oz. each) and 0.105 oz. (works out to be 0.0263 oz. each) worth of cream eyeliner, along with a miniature-sized Lash DNA Mascara (0.20 oz.) and Lid Primer (0.02 oz.). Compared to the cost of full-sized equivalent products, the palette has $170 worth of eyeshadow, $23 worth of eyeliner, $12 worth of mascara, and $5 worth of lid primer–the whole palette coming to a total of $210 worth of Smashbox products for a price of $45. To sum all that up, yes, this is a value palette–the eyeshadows alone make it worthwhile (in terms of quantity/price).
If you want to know more about how products are evaluated, read out Rating System FAQ!
- Product: 26/30
- Value: 10/10
- Ease of Use: 4/5
- Packaging: 4/5
RECOMMENDATION: I wouldn’t rely on this palette for the eyeliners, but if you like the colors included for eyeshadow, then it’s definitely a good value.
AVAILABILITY: Nordstrom and Sephora
Khaki Eyeliner: Shiseido Black Sand, MAC Buried Treasure, Make Up For Ever #5L,
Urban Decay Stash, shu uemura ME Khaki, MAC Rosemary & Thyme, Chanel Khaki Dore,
Stila Moray, Urban Decay Mildew
Khaki & Olive Green Eyeliner Comparisons & Dupes
I love antique golds/tarnished greens, and as a result, I do tend to gravitate towards these shades, especially in eyeliners. I find they pull out the warmth in my hazel eyes–Urban Decay’s Stash is a total go-to liner for me. Other green shades will be compared separately.
- Shiseido Black Sand Smoothing Eyeliner is a black base with green and tarnished gold shimmer. (Review)
- MAC Buried Treasure Powerpoint Eye Pencil is a blackened olive brown with soft green and dark gold shimmer. It’s similar to Shiseido’s Black Sand, but the base is browner and less true green shimmer; seems warmer.
- Make Up For Ever #5L Aqua Eyes is a khaki green with a tarnished gold sheen. (Review)
- Urban Decay Stash 24/7 Liner is a dark tarnished gold with sheen. (Review)
- shu uemura ME Khaki 09 Drawing Pencil is a khaki green with a tarnished gold sheen. It is a hair darker than Make Up For Ever’s #5L.
- MAC Rosemary & Thyme Eye Kohl is a khaki green with antique gold shimmer and sheen. It is greener than Make Up For Ever #5L and Shu Uemura’s #09. (Review)
- Chanel Khaki Dore Crayon Yeux is a warm khaki brown with subtle gold and green hints. It is significantly less green than the others here. (Review)
- Stila Moray Smudge Stick is a deep tarnished green with antique gold shimmer and sheen. It’s most comparable to Urban Decay’s Stash, but the green base is much stronger in Moray, making them noticeably different. (Review)
- Urban Decay Mildew 24/7 Liner is a dark forest green. It almost seems like an olive green initially, but it’s far too cool and lacks the golden sheen of the rest in this comparison. (Review)
DUPE ALERT! If you like khaki green-golds, Make Up For Ever #5L Aqua Eyes, MAC Rosemary & Thyme Eye Kohl, and shu uemura’s ME Khaki 09 Drawing Pencil are all very similar. The shu shade is a little greener than the other two.
Product Formulas/Wear: I have no wear issues with any of the formulas here, with the exception of shu uemura’s, which I haven’t tested. Stila Smudge Sticks and Make Up For Ever Aqua Eye wear best on the water line for me (but I do not know whether either are tested for the water line). MAC Eye Kohls are the creamiest, with Urban Decay right behind it.
What are your favorite khaki/olive green eyeliners?
Silver Eyeliner: Milani Silver, L’Oreal HIP Silver Lightning, Make Up For Ever #8L, Urban
Decay Dime, Guerlain Silver, Urban Decay Gunmetal, CoverGirl Silver Spark, Urban Decay Uzi
Silver & Gray Eyeliner Comparisons & Dupes
It looks like metallic silver has been done by quite a few brands, doesn’t it? When it comes to grays, though, I don’t have nearly enough to give a particularly great comparison, but of the three darker grays I own, there are more differences between the three than with the five silver shades.
- Milani Silver Liquif’Eye Liner is a metallic silver. It is nearly identical to Urban Decay’s Dime. (Review)
- L’Oreal HIP Silver Lightning Chrome Eyeliner is a metallic silver. It is very similar to Guerlain’s Silver, and it is a little darker than the other three silver shades here. (Review)
- Make Up For Ever #8L Aqua Eyes is a metallic silver. It is a little lighter than the other four silver shades here. (Review)
- Urban Decay Dime 24/7 Liner is a metallic silver. It is nearly identical to Milani’s Silver.(Review)
- Guerlain Silver Stylo Yeux is a metallic silver. It is very similar to L’Oreal HIP’s Silver Lightning; it is a little darker than the other three metallic silver shades here. (Side note: I received this relatively recently, but yet I could hardly find any information on it… anywhere.)
- Urban Decay Gunmetal 24/7 Liner is a darkened silver-gray with shimmer. (Review)
- CoverGirl Silver Spark Liquiline Blast is a bluish silver-gray. It’s similar to Gunmetal, but it is bluer and has less shimmer. (Review)
- Urban Decay Uzi 24/7 Liner is a blackened silver. I was hoping to find you a dupe for this one but no such luck. (Review)
DUPE ALERT! The first five shades are all quite similar: Milani Silver, L’Oreal HIP Silver Lightning, Make Up For Ever #8L, Urban Decay Dime, and Guerlain Silver . L’Oreal HIP Silver Lightning and Guerlain Silver is are a hue darker than the other three. Make Up For Ever #9L is the lightest of the five.
Product Formulas/Wear: I have no notable issues with wear with any of these formulas (with the exemption of Guerlain’s Stylo Yeux, which I have not tested). They all wear all day for me (tested for at least 12 hours) without budging or migrating. L’Oreal HIP and Milani are the creamiest, with Urban Decay’s 24/7 Liners following shortly after (still creamy, though). Make Up For Ever Aqua Eyes are firmer but still doesn’t tug on the lash line. CoverGirl Liquiline Blasts sometimes need a second pass for true color pay off but otherwise wear fine.
What are your favorite silvers and grays?
Gold Eyeliner: Tokidoki Unicorno, Guerlain Gold, Make Up For Ever #9L,
Urban Decay Eldorado, Urban Decay Honey, Milani Gold, L’Oreal HIP Gold Charge, Stila Koi
Gold Eyeliner Comparisons & Dupes
There are certainly lots of variations on gold but one particular hue seems to find its way into multiple ranges, and I’ve deliberately excluded more antique golds (to-be-posted), but these are the more traditional golds, based on the products I own. (Please assume that if it’s not here, I do not own it.)
- Tokidoki Unicorno Glitter Eyeliner is a pale white gold base with darker gold glitter. (Review)
- Guerlain Gold Stylo Yeux is a golden orange-peach–looks yellower in the pencil than swatched. (Side note: I received this relatively recently, but yet I could hardly find any information on it… anywhere.)
- Make Up For Ever #9L Aqua Eyes is a lightened yellow gold. It’s not a dupe for Urban Decay’s Honey (or Eldorado). (Review)
- Urban Decay Eldorado 24/7 Liner is a true yellow gold. You can tell it is significantly different from Honey. (Review)
- Urban Decay Honey 24/7 Liner is a rustic gold with a molten gold-bronze glint. This is one of my favorite colors, but apparently Urban Decay discontinued it. It is similar to the next three eyeliners, but it seems a hue darker. (Review)
- Milani Gold Liquif’Eye Liner is a deep metallic gold. It has a nearly identical texture and color to L’Oreal HIP’s Gold Charge. (Review)
- L’Oreal HIP Gold Charge Chrome Eyeliner is a deep metallic gold. It has nearly identical texture and color to Milani’s Gold. (Review)
- Stila Koi Smudge Stick is a deep, metallic gold. The color is nearly identical to both Milani’s Gold and L’Oreal HIP’s Gold Charge, but it’s a mechanical pencil, so it’s not quite as creamy. (Review)
Urban Decay Honey is now discontinued, but for those feeling the heartbreak and are running low, you may want to consider any of the following as close sisters: L’Oreal HIP Gold Charge, Milani Gold, or Stila Koi.
DUPE ALERT! If it wasn’t visually obvious, L’Oreal HIP Gold Charge, Milani Gold, and Stila Koi are near identical. L’Oreal HIP Chrome Eyeliner and Milani Liquif’Eye Liner formulas are quite similar, too–both creamy eye pencils that glide on smoothly (creamier than Urban Decay’s 24/7 Liners, by-the-by). Stila Smudge Sticks are mechanical pencils, and they have known packaging woes (takes forever to get it to twist, often you can’t twist it back in).
Product Formulas/Wear: I have no notable issues regarding overall wear with this set of eyeliners (exempting Guerlain Stylo Yeux, which I haven’t tested). For more specifics, I urge you to review the particular product’s review. Tokidoki Unicorno Glitter Eyeliner is a bit rough/scratchy against the lash line, because of the glittery bits.
What are your favorite golds?