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Wet ‘n’ Wild Hard Being the It Girl Color Icon Eyeshadow Trio Quick

Wet 'n' Wild Hard Being the It Girl Color Icon Eyeshadow Trio
Wet ‘n’ Wild Hard Being the It Girl Color Icon Eyeshadow Trio

Wet ‘n’ Wild Hard Being the It Girl Color Icon Eyeshadow Trio ($2.99 for 0.12 oz.) contains a light-medium pink, cobalt blue, and yellow-y beige, all with matte finishes. The eyeshadows suffer from a really poor texture that is very powdery (almost dusty!), somewhat chalky, and a pain to use. Through a lot of different attempts at using the trios from the summer collection, your best bet is applying the eyeshadows over a creamy, slightly tacky white base (whatever that may be for you), as regular primers (like Urban Decay Primer Potion, Too Faced shadow Insurance, NARS Smudge Proof) do not work well with these–they only prolong wear by a few hours but don’t boost the color payoff enough. A tackier base will help minimize the powder sheering away or not adhering to the lid, while the white coloring will amplify the colors.

Wet ‘n’ Wild proclaims long-wear and high pigment with the Color Icon formula–which has proved to be true in the past–but is a miss here. Alone, these eyeshadows are nearly gone (with some settled into the creases) within three to five hours; with a primer, make it six to seven hours with half the product remaining and it always looking like a faded version of what you see in the palette.

Hard Being the It Girl #1 is a light-medium pink with subtle cool undertones and a mostly matte finish. It had good color payoff, but it was somewhat chalky and powdery. See comparison swatches.

Hard Being the It Girl #2 a medium-dark, cobalt blue with a matte finish. It had seemingly good color payoff, but the texture was still quite powdery so this proved for difficult application–it would sheer out and disappear almost instantly. You really need a sticky/creamy base to capture all the powder before it disappears. Pat on, avoid blending a lot, just lightly diffuse along the edges. See comparison swatches.

Hard Being the It Girl #3 is a light beige with slight yellow undertones and a mostly matte finish. It performed much like the other two: incredibly powdery which made for poor application. See comparison swatches.

If you think that maybe I’m expecting too much for the price tag, consider the previous palettes Wet ‘n’ Wild has released that have been much, much better like Comfort Zone and Blue Had Me at Hello.

* Please note: This is a quick review, but I’ve still pulled dupes, I just haven’t gone through them one-by-one and broken out how they differ.

Wet 'n' Wild Color Icon Eyeshadow Trio Hard Being the It Girl
6.5
Product
6.5
Pigmentation
7
Texture
5.5
Longevity
3
Application
63%
Total
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Wet ‘n’ Wild To Muse and Carouse Color Icon Eyeshadow Trio Quick

Wet 'n' Wild To Muse and Carouse Color Icon Eyeshadow Trio
Wet ‘n’ Wild To Muse and Carouse Color Icon Eyeshadow Trio

Wet ‘n’ Wild To Muse and Carouse Color Icon Eyeshadow Trio ($2.99 for 0.12 oz.) contains a peachy-orange, medium-dark brown, and light-medium blue all with matte finishes. Everything was powdery, and two of the shades were also chalky. I had major wear issues with these, as the eyeshadows on their own (not to sound like a broken record, but Wet ‘n’ Wild advertises the Color Icon formula as long-wearing and highly-pigmented, which is why the poor wear is such a problem) disappear in their entirety after five hours of wear–they were half-gone after three hours. It was like my lids were hungry for eyeshadow. Over a primer (I used Too Faced Shadow Insurance), they were slightly better–six hours with a fair amount of fading. Over a creamy base (I used NYX Milk), they performed the best and wore fairly well for seven hours, but you’ll be packing on the eyeshadow to get the color payoff to be true-to-pan.

To Muse and Carouse #1 is a light-medium orange with a matte finish. It’s chalky and somewhat powdery, but it had so-so color payoff. See comparison swatches.

To Muse and Carouse #2 is a medium-dark, warm-toned brown with a mostly matte finish. It was very powdery. See comparison swatches.

To Muse and Carouse #3 is a light-medium blue with a matte finish. It was incredibly sheer, powdery, and chalky. See comparison swatches.

* Please note: This is a quick review, so while I’ve still pulled dupes, I just haven’t gone through them one-by-one and broken out how they differ.

Wet 'n' Wild Color Icon Eyeshadow Trio To Muse and Carouse
5
Product
6
Pigmentation
5
Texture
4.5
Longevity
3
Application
52%
Total
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Wet ‘n’ Wild Three’s a Party Color Icon Eyeshadow Trio

Wet 'n' Wild Three's a Party Color Icon Eyeshadow Trio
Wet ‘n’ Wild Three’s a Party Color Icon Eyeshadow Trio

Wet ‘n’ Wild Three’s a Party Color Icon Eyeshadow Trio ($2.99 for 0.12 oz.) contains a white, red, and black. Of all the trios, this is the only one I’d really consider getting, which is due to the red eyeshadow, as it is difficult to find red eyeshadows, period, let alone at this price point. The red and black eyeshadows are also better than the majority of the collection, as they did not fade as quickly and were much more pigmented. I experienced noticeable fading without a primer (remember, Wet ‘n’ Wild touts these as highly pigmented and long-wearing!) after four hours. Over a primer, I was able to get to seven hours overall before it started looking faded.

Three’s a Party #1 is a pale, matte white. It’s chalky, powdery, and sheer; fades quickly and easily on the lid without a tacky base (try NYX Milk). LORAC White, MAC Chill, Sugarpill Tako, Make Up For Ever #00, and Inglot #373 are all matte whites that are similar (almost all perform better, though). NYX Milk is a cream product. See comparison swatches.

Three’s a Party #2 is a warm, medium-dark red with orange undertones and a satiny finish. It was very powdery, though it was more pigmented than other shades have been. It really needs a white base for true-to-pan color. Fyrinnae Hitched is warmer, more sheen. Illamasqua Daemon is similar in color. Sugarpill Asylum is more shimmery. Sugarpill Love+ is redder, brighter. Inglot #366 is slightly brighter. See comparison swatches.

Three’s a Party #3 is a charcoal black with cool undertones and a matte finish. It was nicely pigmented, but it had a slightly drier texture that made it harder to blend out on the lid. Here are several other matte black eyeshadows to consider: theBalm Serious , Sugarpill Bulletproof, Urban Decay Blackout, Milani Pitch Black, bareMinerals Lights Down, that are all matte and black. See comparison swatches.

Wet 'n' Wild Color Icon Eyeshadow Trio Three's a Party
7
Product
8
Pigmentation
7.5
Texture
6.5
Longevity
3.5
Application
72%
Total
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F
C+
B-
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Laura Mercier Cobalt, Espresso, Noir Longwear Creme Eye Pencil

Laura Mercier Cobalt Longwear Eye Pencil
Laura Mercier Cobalt Longwear Eye Pencil

Laura Mercier Cobalt Longwear Eye Pencil ($24.00 for 0.04 oz.) is a medium, navy blue–there’s just a little brightness so it’s not a full-on navy blue. If it were actually intensely pigmented, it would be really quite a rich shade of blue with a nice balance between bright and dark, so it wouldn’t read neon on the lash line but add more pop than something more muted. The consistency was still creamy, but it was sheer and hard to build up the color even when I went back and forth. It seemed to last about seven hours on the lash line, and then it looked thinner but not smudged or migrated, after eight hours. Sephora My Boyfriend’s Jeans has slight pearl and is brighter. Urban Decay Chaos is brighter. See comparison swatches.

Espresso Longwear Eye Pencil ($24.00 for 0.04 oz.) is a rich, medium-dark mahogany brown with warm, red undertones and a mostly matte finish. It had good color payoff in a single pass, and it was buildable to fully opaque color in two passes on the lash line. The consistency was creamy and didn’t tug or pull on the skin or eye area. This shade wore well for eight and a half hours without fading, migrating, or smudging, but it does take a little longer to set (which is nice if you tend to smudge your eyeliner). NARS Via de Martelli is lighter, warmer. Make Up For Ever #25L is less warm-toned. Urban Decay Bourbon is similar. NARS Via Appia is darker. MAC Brown Border is similar. MAC Seasonally Spicy is similar, slightly lighter. Make Up For Ever Gypsy is darker. See comparison swatches.

Noir Longwear Eye Pencil ($24.00 for 0.04 oz.) is a medium-dark black with subtle warm undertones and a mostly matte finish. It had decent pigmentation in a single stroke, but it builds up nicely in two or so passes along the lash line. It wore well for ten hours with very light thinning but no smudging or migrating. Every line needs a black, but you likely already have one in your stash! See comparison swatches.

Laura Mercier’s new Longwear Creme Eye Pencils are supposed to apply smoothly and evenly, be richly pigmented, last for 12 hours (yes, a full 12!), be “water-poof, smudge-proof, transfer-proof, and tear-resistant.” Each pencil comes with a pencil sharpener as well. I can’t say I wet swimming in these, but I did splash my face/eye area with water, and I didn’t experience any of the colors running or bleeding as a result. Cobalt was very prone to being rubbed away (but it didn’t bleed), but Espresso and Noir clung on a lot better and really held up quite well to when in contact with water.

Laura Mercier Longwear Crème Eye Pencil Cobalt
Cobalt
Laura Mercier Longwear Crème Eye Pencil Espresso
Espresso
Laura Mercier Longwear Crème Eye Pencil Noir
Noir

NARS Tatar Eye Paint

NARS Tatar Eye Paint
NARS Tatar Eye Paint

NARS Tatar Eye Paint ($25.00 for 0.08 oz.) is described as a “black with purple shimmer.” It’s a subtly violet-tinted black with violet, purple, and fuchsia micro-shimmer–which translates as a shimmery, blackened purple. Urban Decay Delinquent appears lighter with larger purple sparkle. MAC Permaplum is lighter, less shimmery. Estee Lauder Blackened Plum is matte. Bobbi Brown Twilight Night is slightly warmer. See comparison swatches.

I was worried this was going to perform like Ubangi, but this didn’t have as much slip (a good thing!), so while it was creamy and easy to spread out, it didn’t sheer out right off the bat. It ended up being more like Snake Eyes in terms of consistency and wear.  As an eyeliner, it applies pretty much with opaque color without skipping or dragging, and as an eyeshadow, it goes on mostly opaque with just a little sheerness.  The formula is buildable, so you can achieve full color coverage by lightly patting on a second layer in the places that need it.  It held up better on the lash line–nine hours without fading or smudging–than on the lid, which is wear it had some slight creasing after eight hours of wear.

You can view all of the other shades of Eye Paint here (which have all been previously reviewed).

NARS Eye Paint Tatar
Tatar

Wet ‘n’ Wild Your 15 Minutes Aren’t Up Color Icon Eyeshadow Trio

Wet 'n' Wild Your 15 Minutes Aren't Up Color Icon Eyeshadow Trio
Wet ‘n’ Wild Your 15 Minutes Aren’t Up Color Icon Eyeshadow Trio

Wet ‘n’ Wild Your 15 Minutes Aren’t Up Color Icon Eyeshadow Trio ($2.99 for 0.12 oz.) contains a yellow, purple, and medium-dark pink eyeshadow. It’s a limited edition trio that you may still find, or you may be out of luck. I’ve asked my local stores, and they haven’t heard anything, and I haven’t seen them myself (in-stores), but I know they’ve released elsewhere and been cleaned out quickly.

This post, more or less, is to let you know that your time (and money) might be better spent elsewhere. Initially, I was actually able to get some color to adhere and show up on the lid without using a creamy white base, but all of the colors just fade so quickly–in mere hours. Of course, though touted as long-wearing and highly-pigmented, all three shades were completely gone after four hours of wear without a primer. Over a regular primer, there was significant fading but a hint of color left after six hours (these eyeshadows just eat primer!), and then over NYX Milk, they lasted seven hours with some fading and had better color payoff, too.

Your 15 Minutes Aren’t Up #1 is a light-medium yellow with a satin finish. It had so-so color payoff, but it was very powdery and somewhat chalky, so it was very easily sheered out during application. Your best bet is to pat it on, and if possible, over something tacky/creamy. Fyrinnae Banana Mochi is more shimmery. MAC Bright Yellow is slightly lighter, more matte. See comparison swatches.

Your 15 Minutes Aren’t Up #2 is a medium purple with subtle cool undertones and a satiny, almost matte, finish. It was very powdery and somewhat chalky, and it suffered from the same issues as the yellow eyeshadow–incredibly prone to sheering out on the lid during application. NARS Flowers 1 #3 is more satin-like. MAC Spoiled Rich is warmer. MAC Shock-a-holic is brighter. Inglot #386 is slightly warmer. See comparison swatches.

Your 15 Minutes Aren’t Up #3 is a warm, medium-dark pink with a matte finish. Like the other two, it was powdery and chalky, but it was the least powdery and chalky of the three. It had so-so color payoff but did sheer out easily on the lid. Urban Decay Noise is cooler-toned. MAC Tease with Ease is more shimmery. MAC Gameela is redder. Guerlain Terra Azzurra #2 is cooler-toned. Dior Bow is darker. See comparison swatches.

There are three other trios, and I did take photos/swatches of all them (as well as I’ve tested them all) — how would you feel about me just posting swatches and just an overview (no dupes or shade-by-shade review)? I’d like to just kick ’em out, but it’s always hard for me to post without a full review! Let me know what you’d like to see in the comments 🙂

Wet 'n' Wild Color Icon Eyeshadow Trio Your 15 Minutes Aren't Up
6
Product
7.5
Pigmentation
6
Texture
5
Longevity
3
Application
61%
Total
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